{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1261767"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1261767/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LC8214/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LC8214/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LC8214","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8215","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8216","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8217","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8218","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2015HK4604","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK8688","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK8687","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1261767","accessionNumber":"T.36-2013","objectType":"Dress","titles":[],"summaryDescription":"Mary Quant is one of Britain’s most well-known and influential designers. Along with her husband, Alexander Plunket Greene and business partner Archie  McNair, she opened her first boutique, Bazaar, on the King’s Road in 1955. She originally stocked clothes from wholesalers but soon became frustrated with  the options available and began designing her own clothes. In 1963 she set up the Ginger Group label. Through the Ginger Group she sold pieces at a lower  price point than at Bazaar, making her designs available to a wider market. In 1964 she went into business with the Nylon Hosiery Company to create a very  successful line of socks, stockings and tights and in 1965 started a collaboration with Alligator Rainwear Ltd.  She later expanded into cosmetics and  homeware, creating one of the first international lifestyle brands. In many parts of Europe, North America, Australia, and by the 1970s, Japan, almost anyone,  whatever their income, could spare the money to buy a pair of 'Mary Quant'  tights or a lipstick. This enabled girls who could not  otherwise afford her clothing to   feel in touch with fashion, and made Mary Quant a household name. \r\n\r\nElizabeth Gibbons became an early fan of Mary Quant's designs, reading about them in 'Life' magazine while living in Singapore with her young family. She first  visited the King's Road Bazaar on a brief trip home in 1960, later making purchases by mail order. She carefully kept most of her Mary Quant garments,  together with ephemeral receipts, illustrations and letters, which are now in the V&A collections. \r\n","physicalDescription":"Pinafore dress with a brown 'ginger' wool bodice, with low scooped neckline, front and back, seamed at slightly raised waistline to black and white striped 'A-line' skirt. The bodice section has two large vertical button holes with non-functioning black buttons just above the waist seam, front and back. Fastening with a zip at the centre-back and lined with bright 'ginger' coloured synthetic lining fabric.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Steinberg and Sons","id":"AUTH350851"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"wool (textile)","id":"AAT243430"}],"techniques":[],"materialsAndTechniques":"Wool","categories":[{"text":"Clothing","id":"THES48975"},{"text":"Textiles","id":"THES48885"},{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LC8214","2018LC8215","2018LC8216","2018LC8217","2018LC8218","2015HK4604","2017KK8688","2017KK8687"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"dress","id":"x47499"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1963","earliest":"1963-01-01","latest":"1963-12-31"},"association":{"text":"designed and made","id":"x39722"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MARY QUANT/LONDON'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Woven label in gold and black attached inside back of garment"}],"objectHistory":"Worn by Elizabeth Gibbons (1928-2018)","historicalContext":"","briefDescription":"Pinafore dress, 'ginger' wool bodice and black and white striped skirt, high waist, with black buttons, Mary Quant, 1963","bibliographicReferences":[],"production":"","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant Exhibition]\r\n\r\nOP ART STRIPES\r\n1963\r\nWorn by Elizabeth Gibbons\r\n\r\nElizabeth Gibbons stood out in a crowd while wearing this tweed pinafore dress. Quant’s design dispenses with pleats and detail. It uses an A-line skirt and slightly raised hemline to enable free movement while maximising the graphic impact of the bold striped wool and its contrasting ginger bodice.\r\n\r\nWool tweed (displayed with modern sweater) \r\nLabelled ‘Mary Quant London’\r\nMade in London (probably) \r\nV&A: T.36-2013","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.36-2013"],"accessionNumberNum":"36","accessionNumberPrefix":"T","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2013-03-18","availableToBook":true}}