{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1261581"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1261581/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MM4269/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MM4269/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MM4269","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM4271","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM4270","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM4268","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK8623","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1261581","accessionNumber":"T.24-2013","objectType":"Dress","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name.\n\r\nThis woollen dress comes from the wardrobe of Pamela Howard Mace (1932-2008), who had a long career in fashion, after starting work in London for the magazine <i>Home Notes</i>, at the age of sixteen. She moved to South Africa for a while, but returned to London in 1962, where she worked for Mary Quant as her PA, becoming design director in 1968 until the late 1970s. The dress probably dates from Pamela Howard Mace’s first years working for Mary Quant. It is relatively formal, and could have been worn for work, but with its feminine bows, could equally have been worn for social occasions too.\r\n","physicalDescription":"Navy blue wool dress, lined, front opening and closing with two navy and white spotted silk ties at the left hand side. Knee-length, with the overlapping hem rising diagonally at the closing edge. Loosely fitted with bust darts and elbow-length sleeves with fluted cuffs, each trimmed with a band of spotted silk. ","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"wool","id":"AAT243430"},{"text":"silk (textile)","id":"AAT243428"}],"techniques":[{"text":"machine sewing","id":"AAT257463"}],"materialsAndTechniques":"Wool and silk","categories":[{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"},{"text":"London","id":"THES270082"},{"text":"Day wear","id":"THES49000"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2020MM4269","2020MM4271","2020MM4270","2020MM4268","2017KK8623"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305872"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"dress","id":"x47499"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"c.1962","earliest":"1957-01-01","latest":"1966-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Linda Kirby in memory of her godmother, Pamela Howard Mace","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MARY QUANT/LONDON'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Woven label, black on ginger coloured ground, hand stitched inside neck"}],"objectHistory":"Worn by Pamela Howard Mace (1932-2008)","historicalContext":"","briefDescription":"Dress, knee-length, wrapover, blue wool with blue and white spotted ribbons, Mary Quant, c.1962","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant Exhibition, 2019]\r\n\r\nWRAPOVER DRESS\r\n1963–64\r\nWorn by Pamela Howard\r\n\r\nThe fashion industry offered many opportunities to women with a flair for design, such as Pamela Howard. Leaving school at 16, she worked for Home Notes magazine before moving to Johannesburg, South Africa, for a time, then returning to London to take the position of Mary Quant’s personal assistant from 1962 to 1964. She became design director of Mary Quant Ltd in 1968.\r\n\r\nWool flannel with silk trimming Labelled ‘Mary Quant London’ Made in London\r\nGiven by Linda Kirby in memory of her godmother, Pamela Howard Mace\r\nV&A: T.24-2013","date":{"text":"30/02/2020","earliest":"2020-02-29","latest":"2020-02-29"}}],"partNumbers":["T.24-2013"],"accessionNumberNum":"24","accessionNumberPrefix":"T","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-07-24","recordCreationDate":"2013-03-07","availableToBook":true}}