{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1261580"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1261580/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LC3959/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LC3959/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LC3959","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC3962","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1261580","accessionNumber":"T.23-2013","objectType":"Dress","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name.\n\nThis mini-dress comes from the wardrobe of Pamela Howard Mace (1932-2008), who had a long career in fashion, after starting work in London for the magazine Home Notes, at the age of sixteen. She moved to South Africa for a while, but returned to London in 1962, where she worked for Mary Quant as her PA, becoming design director in 1968 until the late 1970s.\n\nIn 1966 Mary Quant designed her 'Calico Collection', with dresses in pale colours with broderie anglaise trimmings, collars and flounces, inspired by Victorian and Edwardian clothing and undergarments found in wardrobes at her husband's family home. This little dress may have been a sample made for this collection. ","physicalDescription":"A very short mini-length dress of cream coloured twill-woven cotton or wool and cotton blend, cut with a yoke, seamed to gathered skirt above the bust. 'V' shaped neckline, trimmed with cotton machine lace and brown ribbons at each sleeve.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"fashion designers","id":"AAT25198"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Steinberg and Sons","id":"AUTH350851"},"association":{"text":"manufacturer","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"},{"text":"machine-made lace","id":"x30589"},{"text":"wool and cotton blend","id":"x30443"}],"techniques":[],"materialsAndTechniques":"Cotton and cotton machine lace","categories":[{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LC3959","2018LC3962"],"imageResolution":"low","galleryLocations":[{"current":{"text":"008","id":"THES307905"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"dress","id":"x47499"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""},{"place":{"text":"Pontypridd","id":"x34889"},"association":{"text":"made","id":"x28654"},"note":"Despite the clear 'Made in England' line on the Mary Quant's Ginger Group label, many of the designs for this range were probably produced at the Steinberg & Sons factory in Hawthorn, Pontypridd, South Wales, although the company also had factories in London and elsewhere. The Pontypridd factory operated from the 1950s and finally closed in 2009, after manufacturing for the company's Alexon brand mostly moved off-shore in 2003."}],"productionDates":[{"date":{"text":"1966-67","earliest":"1966-01-01","latest":"1967-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Linda Kirby in memory of her godmother, Pamela Howard Mace","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MARY QUANT'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Woven label,, black on white background, stitched inside neck"}],"objectHistory":"Worn by Pamela Howard Mace (1932-2008)","historicalContext":"","briefDescription":"Dress, mini-length, cream cotton trimmed with machine lace insertions and brown ribbon, Mary Quant, c.1966","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.23-2013"],"accessionNumberNum":"23","accessionNumberPrefix":"T","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2013-03-07","availableToBook":true}}