{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O126037"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O126037/"}},"images":null,"see_also":null},"record":{"systemNumber":"O126037","accessionNumber":"E.889-2004","objectType":"Poster","titles":[{"title":"Ride ahead with the Household Cavalry","type":"generic title"}],"summaryDescription":"","physicalDescription":"'Ride ahead with the Household Cavalry', army recruitment poster, depicting two members of the Household Cavalry on horseback.  The figures are depicted in a frontal pose, and are highly stylised, their faces in black shadow, their white-gloved hands silhouetted, and their uniforms simplified.  Their helmets have more detail, although the plumes are 'blurs' of colour, suggesting speed and movement. Their horses are black, and again are stylised, and each of the soldiers holds a pennant.  The composition slants towards the right, and the edges of the figures fade into shadow.  Below the image, in the lower third of the poster is the message, 'Ride ahead with the Household Cavalry, ask to join today'.  The artist's name is printed in the upper right corner, and beneath this the poster is signed by the artist to Leslie Schreyer; this dedication is dated 1982.","artistMakerPerson":[{"name":{"text":"Games, Abram","id":"A7584"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Arms & Armour","id":"THES48992"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR27","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1950s","earliest":"1950-01-01","latest":"1959-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"76.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"50.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'RIDE AHEAD WITH THE / HOUSEHOLD CAVALRY / ASK TO JOIN TODAY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Below the image, the first two words are printed red, the second blue, the second line is white, the bottom line is black"},{"content":"'A. GAMES'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's name, blue, upper right corner"},{"content":"'Abram Games / to Leslie Schreyer 1982'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten in pencil, by the artist, upper right corner, below printed artist's name"}],"objectHistory":"","historicalContext":"","briefDescription":"'Ride ahead with the Household Cavalry', army recruitment poster, designed by Abram Games, probably 1950s","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"soldiers","id":"AAT185678"},{"text":"cavalry","id":"AAT212659"},{"text":"horses","id":"x34864"},{"text":"uniforms","id":"AAT248073"},{"text":"helmets","id":"AAT36794"},{"text":"plumes","id":"AAT203648"},{"text":"sashes","id":"AAT216864"},{"text":"flags","id":"AAT195678"},{"text":"pennants","id":"AAT195680"},{"text":"breastplates (body armor)","id":"AAT36753"},{"text":"armed forces","id":"AAT137540"}],"contentConcepts":[{"text":"ceremony","id":"x35556"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.889-2004"],"accessionNumberNum":"889","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.2065"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2006-07-13","availableToBook":false}}