{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1248712"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1248712/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FL6204/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FL6204/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2012FL6204","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1248712","accessionNumber":"E.575-2012","objectType":"Poster","titles":[{"title":"Exciting & Original Fashions - Hyper Hyper","type":""}],"summaryDescription":"","physicalDescription":"A poster printed in 1982 to advertise the launch of the Kensington High Street designer collective Hyper-Hyper, showing a man and a woman fragmented by diagonal stripes in alternating pink and white. The woman wears a black blouse and a bustle skirt printed with winged skeletons and broken glass, the man wears sunglasses, a leather jacket and corduroy trousers.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Hyper Hyper","id":"A19527"},"association":{"text":"commissioned by","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printed poster","categories":[{"text":"Posters","id":"THES252963"},{"text":"Fashion","id":"THES48957"},{"text":"Men's clothes","id":"THES49043"},{"text":"Womenswear","id":"THES49044"},{"text":"Advertising","id":"THES49001"},{"text":"Shopping","id":"THES48895"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2012FL6204"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MM","shelf":"4","box":""}],"partTypes":[[{"text":"Poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1982","earliest":"1982-01-01","latest":"1982-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by Sarah Whitworth Stuart","dimensions":[{"dimension":"Height","value":"771","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"1005","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Donated by Sarah Whitworth Stuart, the designer of the woman's ensemble. At the same time, the donor gave a version of the woman's outfit to the Textiles and Fashion collection (T.22-24-2012) which includes a skirt and blouse identical to those on the poster. This extremely rare poster was intended to be used on the London Underground to promote the new designer market-cum-collective Hyper Hyper which opened on Kensington High Street. Sarah Whitworth (who traded under the title \"Deadlier than the Male\" from 1984) was one of the founder-members of the collective, specialising in seductive corset-based designs with a strong Gothic influence.\r\n- Daniel Milford-Cottam (May 2013)","historicalContext":"","briefDescription":"Poster advertising the launch of 'Hyper Hyper' featuring models wearing garments designed by Sarah Whitworth.  London, 1982.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Sonnet Stanfill. <u>80s Fashion: From Club to Catwalk</u>. Victoria & Albert Museum, London, June 2013, p.15 (illustration 6)"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.575-2012"],"accessionNumberNum":"575","accessionNumberPrefix":"E","accessionYear":2012,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-02-04","recordCreationDate":"2012-07-13","availableToBook":false}}