{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1247520"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1247520/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2013GB0174/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2013GB0174/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2013GB0174","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0166","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0167","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0169","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0170","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0171","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0172","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GB0173","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1247520","accessionNumber":"B.259:1 to 15-2011","objectType":"Toy gun","titles":[{"title":"Johnny Seven O.M.A.","type":"manufacturer's title"}],"summaryDescription":"This toy gun, the 'Johnny Seven O.M.A. (One Man Army)' was manufactured in England in the late 1960s by Deluxe-Topper Ltd, although this design was originally manufactured in the U.S.A. by Deluxe-Topper's parent company, Topper Toys. It is made from plastic and metal. It was first sold in the U.S.A. in 1964, and in the same year became the best-selling boy's toy. It was heavily marketed on television, and came in a very large, brightly-coloured box designed to catch a child's attention. \r\n\r\nThe gun was marketed as being 'seven guns in one', and had the capability to launch a grenade, an armour- piercing shell and anti-tank rocket. It had a retractable bi- pod, to convert the gun into a sniper rifle, as well as a repeating rifle action and a detachable pistol which could be loaded with small explosive caps which made a loud bang when fired. It could also convert into a  Tommy gun (machine gun) with rat-a-tat sound effects and the possibility to remove the butt of the rifle to shorten the gun. There was nothing else on the market at the time with this range of gadgets, which made it particularly appealing. However, this product, along with similar toys, saw a down- turn in popularity as opposition to the Vietnam war increased in the U.S.A. and as the Peace movement in general, with it's questioning of war toys, also gained more  popular support.\n  ","physicalDescription":"","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Deluxe-Topper Ltd","id":"AUTH319277"},"association":{"text":"manufacturer","id":"x33306"},"note":"Distributed by Deluxe-Topper Ltd, Topper Toys U.K. subsidiary company, but as box states made in England, assumed to have also been manufactured by Deluxe-Topper Ltd."}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Arms & Armour","id":"THES48992"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2013GB0174","2013GB0166","2013GB0167","2013GB0169","2013GB0170","2013GB0171","2013GB0172","2013GB0173"],"imageResolution":"low","galleryLocations":[{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES323958"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"toy 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missile","note":""},{"dimension":"Diameter","value":"16","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Anti-Bunker missile","note":""},{"dimension":"Length","value":"12","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Grenade","note":""},{"dimension":"Diameter","value":"18.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Grenade","note":""},{"dimension":"Length","value":"14.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Armour-Piercing shell","note":""},{"dimension":"Diameter","value":"9.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Armour-Piercing shell","note":""},{"dimension":"Length","value":"18.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Anti-Tank rocket","note":""},{"dimension":"Diameter","value":"17.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Anti-Tank rocket","note":""},{"dimension":"Length","value":"3.0","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Bullet (x8)","note":""},{"dimension":"Diameter","value":"3.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Bullet (x8)","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"The 'Johnny Seven O.M.A.' gun was first produced in the U.S.A. in 1964 by Topper Toys. The 'Seven' in the name refers to the fact that it was marketed as being seven guns in one, with the following features, all attached to the main gun assembly: the capability to launch a grenade, an armour-piercing shell and anti-tank rocket; a retractable bi-pod, to convert the gun into a sniper rifle; a repeating rifle action; a detachable pistol, into which caps can be loaded; and Tommy gun [machine gun] sound effects with the ability to remove the stock to shorten the gun. The gun was heavily marketed on television and was extremely popular, becoming the best-selling boys toy in 1964 in the U.S.A. Other 'Johnny Seven' accessories were also available, including an ammunition pack, helmet and walkie-talkies.\r\n\r\nThis object was purchased from the interet (e-bay) from Rob Iddon (seller's id. valerieinez0170) on 19 December 2011.\n\nThis product, along with similar toys, saw a down-turn in popularity as opposition to the Vietnam war increased and the Peace movement in general,  with it's questioning of war toys, also gained more popular support.\n\n       ","historicalContext":"As with other toy guns,  this object would have ben used by children (predominantly boys) playing at war. Since production of this item stopped, it has become a much sought-after collectors' item. ","briefDescription":"'Johnny Seven O.M.A. [One Man Army] Gun',  plastic and metal, Deluxe-Topper Ltd, England, 1960s ","bibliographicReferences":[],"production":"The Johnny Seven O.M.A. Gun waas originally produced by Topper Toys in the U.S.A. This particular example was manufactured in England by Deluxe-Topper Ltd. (a subsidiary or sister company to Topper Toys).","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.259:1-2011","B.259:2-2011","B.259:3-2011","B.259:4-2011","B.259:5-2011","B.259:6-2011","B.259:7-2011","B.259:8-2011","B.259:9-2011","B.259:10-2011","B.259:11-2011","B.259:12-2011","B.259:13-2011","B.259:14-2011","B.259:15-2011","B.259:16-2011","B.259:17-2011","B.259:18-2011"],"accessionNumberNum":"259","accessionNumberPrefix":"b","accessionYear":2011,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","gun body","detachable pistol","grenade","armour-piercing shell","anti-bunker missile","anti-tank rocket","bullet","butt","box"],"assets":[],"recordModificationDate":"2026-04-16","recordCreationDate":"2012-06-06","availableToBook":false}}