{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1242389"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1242389/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1242389","accessionNumber":"B.111-2011","objectType":"Book","titles":[{"title":"The Big Tufty Book","type":"assigned by artist"}],"summaryDescription":"This book was published by the Royal Society for Prevention of Accidents (RoSPA), featuring the Tufty characters created by Elsie Mills in 1953. Tufty featured in a number of books and safety instructions for the society and in 1961 the Tufty Club was set up as a nationwide network of local groups. At the club meetings, usually once a month, children were told stories, encouraged to join in games, read the Tufty books together and take home the message of road safety. This book would have been produced to capitalise on the Tufty club phenomenon, which by 1973 had more than 10 000 affiliated clubs and over two million members. \r\nAlthough Tufty was restylised in 1979, and again in 1993, his presence in RoSPA campaigns has much diminished over the ensuing years. Local Tufty clubs have been wound down and little merchandise is available on their website, but he is still used by the RoSPA in publications and educational packs for schools.","physicalDescription":"Hardback book containing 61 numbered coloured printed pages, featuring anthropomorphised woodland animal characters from the Tufty series. ","artistMakerPerson":[{"name":{"text":"Elsie Mills","id":"AUTH316755"},"association":{"text":"author","id":"AAT25492"},"note":""},{"name":{"text":"Kenneth Langstaff","id":"AUTH316756"},"association":{"text":"illustrator","id":"x36173"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"RoSPA","id":"A13533"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"},{"text":"cardboard","id":"AAT14224"}],"techniques":[{"text":"printing","id":"AAT53319"},{"text":"binding","id":"x43679"}],"materialsAndTechniques":"Printed and bound paper.","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Books","id":"THES48986"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"SWPREP","id":"THES276097"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"book","id":"AAT28051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Purley","id":"x42176"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1975","earliest":"1975-01-01","latest":"1975-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by J M Harvey on behalf of the Theydon Bois Tufty Club","dimensions":[{"dimension":"height","value":"31","unit":"cm","qualifier":"","date":{"text":"05/01/2012","earliest":"2012-01-05","latest":"2012-01-05"},"part":"","note":""},{"dimension":"width","value":"21.8","unit":"cm","qualifier":"","date":{"text":"05/01/2012","earliest":"2012-01-05","latest":"2012-01-05"},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Hardback book, <i>The Big Tufty Book</i> by Elsie Mills with drawings by Kenneth Langstaff, published by RoSPA 1975","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"anthropomorphism","id":"AAT55956"},{"text":"road safety","id":"THES250522"},{"text":"books","id":"AAT28051"}],"contentConcepts":[],"contentLiteraryRefs":["Tufty created by Elsie Mills MBE"],"galleryLabels":[],"partNumbers":["B.111-2011"],"accessionNumberNum":"111","accessionNumberPrefix":"B","accessionYear":2011,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-03-19","recordCreationDate":"2012-01-05","availableToBook":false}}