{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1239964"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1239964/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2011EY2674/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2011EY2674/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2011EY2674","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1239964","accessionNumber":"E.376-2011","objectType":"Poster","titles":[{"title":"L'Enfant","type":"assigned by artist"},{"title":"Man and Baby","type":"popular title"}],"summaryDescription":"This poster, published by the franchise Athena in 1986, became an iconic image of the 1980s and 90s. One of the best-selling posters of all time, titled 'L'Enfant', it is popularly known as 'Man and Baby'. The photograph by Spencer Rowell shows the shirtless model Adam Perry, holding a baby. The concept and casting was by Paul Rodriguez (1961-1992) who joined Athena as an Art Director in 1984. \nA 2004 documentary by Monica Garnsey titled 'The Model, the Poster and 3,000 Women' tracked down the two models and explored the enduring impact and popularity of this work.","physicalDescription":"Poster, with title at the top and facsimile of the photographer's signature and below that a black-and-white photographic image of a shirtless man cradling a baby on his lap.","artistMakerPerson":[{"name":{"text":"Spencer Rowell","id":"AUTH324939"},"association":{"text":"photographer","id":"x43821"},"note":""},{"name":{"text":"Rodriguez, Paul","id":"AUTH413516"},"association":{"text":"art director","id":"AAT25102"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Athena","id":"A25005"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithograph","categories":[{"text":"Posters","id":"THES252963"},{"text":"Birth","id":"THES48990"},{"text":"Children & Childhood","id":"THES48980"},{"text":"Gender and Sexuality","id":"THES48940"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2011EY2674"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"3H","shelf":"2","box":""}],"partTypes":[[{"text":"Poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1986","earliest":"1986-01-01","latest":"1986-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by Catherine Flood","dimensions":[{"dimension":"Height","value":"88.5","unit":"cm","qualifier":"sheet","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"59.8","unit":"cm","qualifier":"sheet","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"L'ENFANT","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"Spencer Rowell","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Poster titled 'L'Enfant' with photography by Spencer Rowell, creative concept and art direction by Paul Rodriquez for Athena Ltd.  Britain, 1986.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Flood, Catherine British Posters. Advertising, Art and Activism (V&A: 2012), p.58"},{"reference":{"text":"","id":""},"details":"","free":"The following excerpt is from an interview with the photographer Spencer Rowell published by alfleflo on gayhistory.co.uk, May 25th 2026:\r\n\r\n'“He [Paul Rodriguez] got this idea to have a man holding a baby. It’s not the sort of thing I would want to do particularly. The contact sheet came back with just one image on it, so I got a big print made, sent it off, literally didn’t think anything of it. And then the royalty cheques started coming in. They were reprinting every month! Obviously, you can’t make an icon like that. It’s an intersection of a lot of unconscious forces, and it was the image for the time.\"\n\nThe article further credits Paul for bringing 'homoeroticism to the high street' in his wider work for Athena and the interview explores the tragic loss of a generation of gay men in society, specifically in the creative industries, due to the AIDS epidemic during the 1980s and 1990s. In May 2026, an exhibition was organised by Spencer Rowell and Athena in Ramsgate to celebrate 40 years of the poster and Paul's legacy in the industry before his untimely death at the age of 31 in 1992."}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.376-2011"],"accessionNumberNum":"376","accessionNumberPrefix":"E","accessionYear":2011,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-07-27","recordCreationDate":"2011-07-28","availableToBook":false}}