{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O123982"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O123982/"}},"images":null,"see_also":null},"record":{"systemNumber":"O123982","accessionNumber":"E.1837-2004","objectType":"Poster","titles":[{"title":"Mädel vor der  Berufswahl","type":"generic title"}],"summaryDescription":"","physicalDescription":"World War II Nazi propaganda poster featuring a black and white photographic image of a smiling girl.  She stands to the right of the poster, her hair is plaited, and she wares a white apron over her dress, and she looks out across a countryside scene, which is printed in monochromatic green.  The monogram 'NSV', for Nationalsozialistische Volkswohlfahrt (National Socialist Welfare), features at the bottom of the poster.\r\n\r\nThe text on the right-hand side of the poster reads, 'Mädel, wenn Du Kindergärtnerin, Schwester oder Volkspflegerin werden willst, kannst Du sofort nach erfolgreicher Beendigung der Mittel- Haupt- oder auch der Volksschule als NSV. - Vorschülerin Aufnahme finden.  Der Einsatz erfolgt in NSV. -Einrichtungen wie Säuglingsheimen, Krippen, Jugendheimstätten, Kindergärten, Jugenderholungs- und Mütterheimen. Die Fachausbildung beginnt mit dem vollendeten 16., 18. oder 19. Lebensjahr.'","artistMakerPerson":[{"name":{"text":"Wolff, Paul (Dr.)","id":"A17568"},"association":{"text":"photographer","id":"AAT25687"},"note":"landscape image"}],"artistMakerOrganisations":[{"name":{"text":"Waldheim-Eberle, Nachf. M. Müller & Sohn","id":"A14166"},"association":{"text":"printers","id":"AAT25732"},"note":""},{"name":{"text":"NSDAP Gau Vienna, Office for National Welfare","id":"A14165"},"association":{"text":"publishers","id":"AAT25574"},"note":""},{"name":{"text":"Vienna Gau Propaganda Office","id":"A15026"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR","box":"29"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Vienna","id":"x29246"},"association":{"text":"made","id":"x28654"},"note":"probably"}],"productionDates":[{"date":{"text":"ca.1942","earliest":"1937-01-01","latest":"1946-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko.","dimensions":[{"dimension":"Height","value":"42","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"59.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Mädel vor der  Berufswahl'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Girl before her choice of occupation","transliteration":"","type":"","note":"At top of poster printed in Sütterlinschrift, refers to the German National Socialist Volunteers Service"},{"content":"'Mädel, wenn Du Kindergärtnerin, Schwe- / ster oder Volkspflegerin werden willst, / kannst Du sofort nach erfolgreicher Be- / endigung der Mittle- Haupt- oder auch der Volksschule als NSV. - Vorschülerin / Aufname finden. / Der Einsatz erfolgt in NSV. -Einrichtungen / wie Säuglingsheimen, Krippen, Jungend- / heimstätten, Kindergärten, Jungend- / erholungs- und Mütterheimen. / De Fachausbildung beginnt mit dem / vollendeten 16., 18. oder 19. Lebensjahr.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Girl, if you want to become a nursery-school teacher, Sister or Nurse, you can be admitted as an NSV trainee immediately after successful completion of primary or secondary school.  You will be employed in NSV institutions such as infant homes, crèches, children's homes, kindergartens, youth recreation homes, and recreation- care-homes for mothers.  Vocational training begins at the age of 16, 18 or 19.","transliteration":"","type":"","note":"Printed in black sans-serif letters on the right hand side of the poster.  Note: Mittelschule is similar to a secondary modern school; Hauptschule is another type of secondary school; Volksschule refers to a basic vocational primary and secondary education."},{"content":"'NSV' monogram, 'Werde NSV. Vorschülerin!'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Become NSV trainee!","transliteration":"","type":"","note":"Printed in Sütterlinschrift font at the bottom of the poster"},{"content":"'NSV. -Bilderdienst, Folge 4/5'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"NSV. Picture Service, Suite 4/5","transliteration":"","type":"","note":"Lower right corner"},{"content":"'Herausgeber: NSDAP. Gauleitung, Hauptamt für Volkswohlfahrt, Hauptstelle Propaganda. Druck: Waldheim-Eberle, Nachf. M. Müller & Sohn, Wien VII / Aufnahmen : Gaubildarchiv, Grausenburger - Landschaftsbild Dr. Paul Wolff, Frankfurt a. M.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Publishers: NSDAP. Gau, Principal Office for National Welfare, central office for propaganda. Printers: Waldheim-Eberle, Nachf. M. Mueller & Sohn, Vienna VII.  Photographs: Gau picture archives, Grausenburger - landscape  by Dr. Paul Wolff, Frankfurt a. M.","transliteration":"","type":"","note":"Printing and publishing information, printed in black along lower edge of poster"}],"objectHistory":"The Nationalsozialistische Volkswohlfahrt (NSV) was the Nazi party's welfare organization, founded in September 1931 in Berlin. It controlled the official role in welfare and later on the racial policy of the Third Reich. \r\n","historicalContext":"","briefDescription":"World War II Nazi propaganda poster featuring a photograph of a smiling girl set against a landscape, published by the Vienna Gau Office for National Welfare, Austria, 1941","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"The Nationalsozialistische Volkswohlfahrt (NSV) was the Nazi party's welfare organization, founded in September 1931.\n\n"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Second World War","id":"V72"}],"associatedEvents":[],"contentOthers":[{"text":"girls","id":"AAT247581"},{"text":"landscapes","id":"AAT15636"},{"text":"monograms","id":"AAT10038"},{"text":"aprons","id":"AAT46131"},{"text":"trees","id":"AAT132410"},{"text":"streams","id":"AAT8699"}],"contentConcepts":[{"text":"National Socialism","id":"AAT55524"},{"text":"nationalism","id":"AAT55530"},{"text":"war","id":"x35624"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1837-2004"],"accessionNumberNum":"1837","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1628"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-05","recordCreationDate":"2006-05-17","availableToBook":false}}