{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O123928"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O123928/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BU0672/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BU0672/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BU0672","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O123928","accessionNumber":"E.1570-2004","objectType":"Poster","titles":[{"title":"Exact fare helps the conductor","type":"generic title"}],"summaryDescription":"","physicalDescription":"Circle-shaped poster appealing to users of London Transport to pay the exact fare.  The image depicts two one penny pieces, one above the other, next to a 2d. ticket, numbered '4193', and which casts a shadow.  To the left of the pennies is the message, 'Exact Fare', printed in black letters, and below the image, 'Helps', printed in red, and in black, 'the conductor'.  To the right of the word 'helps' is the London Transport symbol, a disk with a line across it, printed here in blue.  The coins are dated 1944.","artistMakerPerson":[{"name":{"text":"Eckersley, Tom (OBE)","id":"A13292"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"London Transport Board","id":"A13535"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"},{"text":"Sport","id":"THES48893"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2008BU0672"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2E","shelf":"LS","box":"3"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"ca.1944","earliest":"1939-01-01","latest":"1948-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Diameter","value":"23.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'EXACT / FARE'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed in black letters, on left hand side of the image"},{"content":"'HELPS / THE CONDUCTOR'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed in red ('helps') and black below the image"},{"content":"'Eckersley'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's name, printed along lower right edge of the image"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster encouraging users of London Transport to present exact fare, designed by Tom Eckersley, United Kingdom (London), 1944","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Britannia","id":"N1377"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"money","id":"AAT37316"},{"text":"coins","id":"AAT37222"},{"text":"pennies","id":"AAT193354"},{"text":"tickets","id":"AAT27381"}],"contentConcepts":[{"text":"transport","id":"x36350"},{"text":"travel","id":"AAT80094"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1570-2004"],"accessionNumberNum":"1570","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1998"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-30","recordCreationDate":"2006-05-15","availableToBook":false}}