{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O123462"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O123462/"}},"images":null,"see_also":null},"record":{"systemNumber":"O123462","accessionNumber":"E.1008-2004","objectType":"Poster","titles":[{"title":"Please pack parcels very carefully","type":"generic title"}],"summaryDescription":"","physicalDescription":"Poster encouraging the public to carefully wrap parcels.  The image, on a dark-blue background, features a broken blue and white ceramic horse covered with green spots.  Its body is in pieces, demarked by jagged edges, and a front and back leg are missing, as is the top of its head.  It has a teardrop on its face, falling from its bright-green eye.  This ceramic creature sits within a pink ovoid-shaped area, representing its wrapping, with a length of white string emerging from either side.  At the top of the poster is the slogan, 'Please pack parcels very carefully'.  The artist has signed himself, 'Eckersley' in the lower right corner.","artistMakerPerson":[{"name":{"text":"Eckersley, Tom (OBE)","id":"A13292"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"GPO, General Post Office","id":"A13086"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Ceramics","id":"THES48982"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR8","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"ca.1940s-1950s","earliest":"1935-01-01","latest":"1959-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.1007-2004","id":"O123449"},"association":"Set"},{"object":{"text":"E.1009-2004","id":"O123473"},"association":"Set"}],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"73.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"92","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Please pack parcels very carefully'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Above the image, in white letters"},{"content":"'GPO'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower left corner, in white, the logo of the General Post Office, the letters, with a crown above, within a lozenge-shaped outline"},{"content":"'ECKERSLEY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's name and date, in black in the lower right corner"},{"content":"'C.P. LTD. 51-1467'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printer's information, lower right corner"},{"content":"'PRD888'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Issue number, lower left corner below GPO logo"}],"objectHistory":"","historicalContext":"","briefDescription":"'Please pack parcels very carefully', poster depicting a broken ornament, designed by Tom Eckersley for the GPO, United Kingdom (London), 1940s or 50s","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"horses","id":"AAT162082"},{"text":"figures","id":"AAT189808"},{"text":"figurines","id":"AAT47455"},{"text":"wrapping","id":"AAT234992"},{"text":"string","id":"AAT14249"},{"text":"ceramics","id":"AAT151343"}],"contentConcepts":[{"text":"communication","id":"x38517"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1008-2004"],"accessionNumberNum":"1008","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.2005"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-05","recordCreationDate":"2006-04-28","availableToBook":false}}