{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O123447"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O123447/"}},"images":null,"see_also":null},"record":{"systemNumber":"O123447","accessionNumber":"E.1006-2004","objectType":"Poster","titles":[{"title":"Address your letters correctly","type":"generic title"}],"summaryDescription":"","physicalDescription":"World War II poster encouraging the public to address letters correctly and clearly.  The image is of a stamped and franked envelope, upon which are the words 'Address', with a rectangular red outline around it, and 'your letters correctly'.  To the left of the envelope is a red arrow with the number '1' on it.  The envelope casts a shadow, upon which are the words, '- and clearly and completely', and to the left is a red arrow with the number '2' on it.  The background is in shades of blue and grey, and suggests an empty landscape, and to the right of the image is a red GPO post box, smaller in scale, as if in the distance, and also casting a black shadow. The stamp is worth 2 and a half old pence, and the monarch depicted is george VI (in profile and silhouette). The artist has signed himself 'Eckersley .44' along the edge of the envelope's shadow.\r\n\r\nNote: At some point the poster has been folded vertically along the centre, and the left side of the poster is imprinted with a 'ghost' of the image from the right-hand side.","artistMakerPerson":[{"name":{"text":"Eckersley, Tom (OBE)","id":"A13292"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"H. M. Stationery Office","id":"A17254"},"association":{"text":"issued by","id":"x36339"},"note":""},{"name":{"text":"James Haworth & Brother Ltd.","id":"A14182"},"association":{"text":"printers","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"3G","shelf":"DR8","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"October 1944 - November 1944","earliest":"1944-10-01","latest":"1944-11-30"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"73.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"91.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'ADDRESS YOUR LETTERS / CAREFULLY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the 'envelope' in black letters.  The first word is enclosed by a red rectangular outline"},{"content":"'- AND CLEARLY AND / COMPLETELY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"On the envelope's shadow, the first two words printed in black, the last tow in shaded red"},{"content":"'GPO'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower left corner, printed in black, the logo of the General Post Office during the War, the letters, with a crown above, within a circle"},{"content":"'Eckersley .44'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's name and date, printed in black along the edge of the envelope's 'shadow'"},{"content":"'PRINTED FOR H.M. STATIONERY  OFFICE BY JAMES HEWORTH & BROTHER LTD., LONDON.  51-790.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Publishing and printing information, lower left corner"},{"content":"'P.R.D. 380'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Issue number, lower right corner"}],"objectHistory":"","historicalContext":"","briefDescription":"'Address your letters correctly', World War II poster for the GPO, designed by Tom Eckersley for the HMSO, United Kingdom (London), 1944","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Second World War","id":"V72"}],"associatedEvents":[],"contentOthers":[{"text":"letters","id":"AAT26879"},{"text":"envelopes","id":"AAT197601"},{"text":"shadows","id":"AAT101917"},{"text":"post-office boxes","id":"AAT255796"},{"text":"arrows","id":"AAT36976"},{"text":"numbers","id":"AAT55665"},{"text":"stamps","id":"AAT37320"},{"text":"franking","id":"AAT238744"}],"contentConcepts":[{"text":"war","id":"x35624"},{"text":"communication","id":"x38517"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1006-2004"],"accessionNumberNum":"1006","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1995"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-05","recordCreationDate":"2006-04-27","availableToBook":false}}