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The rear mudguard is picked out in white, and two red discs (one with a black patterned surface) denote bicycle lamps. At the bottom of the image, separated by the cycle wheel are the words, 'Cyclists's' in black, and in white, 'Keep them clean', and below this, in pale blue, 'Make sure you are seen'.  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The rest of, to right, is white"},{"content":"'MAKE SURE YOU ARE SEEN'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Below the image, printed in pale-blue"},{"content":"'ECKERSLEY 47'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist's signature, upper right"},{"content":"'Royal society prevention accidents / 1947 Road Safety'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"hand written, verso, in black ink.  First two words partly cut away"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster encouraging safe road use, featuring a cyclist, designed by Tom Eckersley, United Kingdom, 1947","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"bicyclists","id":"AAT258988"},{"text":"bicycles","id":"AAT212636"},{"text":"lights","id":"AAT69689"}],"contentConcepts":[{"text":"safety","id":"AAT55282"},{"text":"prevention","id":"x39578"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.264-2004"],"accessionNumberNum":"264","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1997"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2006-04-27","availableToBook":false}}