{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O123203"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O123203/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HU2734/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HU2734/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HU2734","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O123203","accessionNumber":"E.13-2006","objectType":"Photograph","titles":[{"title":"Selfridges Deckchairs 1975","type":"assigned by artist"}],"summaryDescription":"This photograph was taken as one of a big advertising campaign for Selfridges known as the 'Chimney Pot Series'. Each advertisement was for a different brand of clothing that the shop sold. This idea was surreal in content with a sense of humour. This photograph was for men's clothes but Lee included a woman  in the shot and made her look strong through the styling, hair and make-up. She became the most noticeable part of the picture. Lee felt this was very important as he wanted to make the woman liberated and evident. Lee describes this image as very contemporary even now, as the fashion of then echoes the fashion today in such films as '<i> Lock Stock and two Smoking Barrels</i>'.","physicalDescription":"Colour photograph showing two male and one female models sitting on deckchairs on a rooftop with chimney pots in the background. The models all wear spotted shirts with black ties. The shot was taken on a Nikon F camera on an 85mm lens with a Haselblad softa to add to the look. A different colour 'Grad' was used over each skyline to give a strong visual effect and then incorporated the colour colour match to the clothing.","artistMakerPerson":[{"name":{"text":"Lee, Jim","id":"A17456"},"association":{"text":"photographer","id":"AAT25687"},"note":""},{"name":{"text":"Clark, Martin","id":"A17870"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"resin-coated paper","id":"AAT127378"}],"techniques":[{"text":"c-type colour photography","id":"x35645"}],"materialsAndTechniques":"photography","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Photographs","id":"THES48910"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HU2734"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF (VA)","id":"THES49656"},"free":"","case":"DR","shelf":"5","box":""}],"partTypes":[[{"text":"photograph","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"photographed","id":"x30151"},"note":"possibly"},{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1975","earliest":"1975-01-01","latest":"1975-12-31"},"association":{"text":"photographed","id":"x30151"},"note":""},{"date":{"text":"2006","earliest":"2006-01-01","latest":"2006-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jim Lee","dimensions":[{"dimension":"Height","value":"84","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"79.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"image","note":""},{"dimension":"Width","value":"55","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'JIM'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Signed by the artist bottom right. There is a black mark on the print by the arm of the deckchair that the girl is sitting on."}],"objectHistory":"This photograph was taken as one of a massive Advertising campaign of 27 Adverts for Selfridges known as the 'Chimney Pot Series'. Each advertisement was for a different brand of clothing that they sold. This idea was surreal in content with a sense of humour. This campaign was for men's clothes and when a woman was included in the shot Jim Lee made her look strong through the styling, hair and make-up. She became the most noticeable part of the picture. Lee felt this was very important as he wanted to make the woman liberated and evident. Lee describes this image as very contemporary even now as the fashion of then echoes the fashion today in such films as '<i> Lock Stock and two Smoking Barrels</i>'.","historicalContext":"Jim Lee established himself as a leading international photographer based in London, Paris, Milan and New York, shooting for such clients as Valentino, Alexander McQueen, Versace and Yves Saint Laurent. His great breakthrough was meeting the diva of fashion editors, Anna Wintour, at that time the assistant fashion editor at Harpers and Queen, who he regularly collaborated with to produce some of his best work, which continued years later after they both moved to New York. Central to his work is the concept of telling stories which he creates using casts of three or three hundred and extraordinary locations and props. He has recently re-emerged as an active photographer working on numerous magazine editorials with top fashion stylists.\r\n\r\nJim Lee has recently moved seamlessly into directing TV commercials, his first film was for Levi's followed by several fashion and beauty commercials. In 2003/4 he had six photographs showing in the Ossie Clark retrospective at the Victoria and Albert Museum.","briefDescription":"'Selfridges Deckchairs 1975', photographed by Jim Lee in 1975, possibly in London, printed by Martin Clark at the RCA, London, 2006.","bibliographicReferences":[],"production":"Printed from the original negatives by a student of the Royal College of Art, London.","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"men","id":"AAT25928"},{"text":"woman","id":"x35642"},{"text":"deck chairs","id":"AAT37837"},{"text":"chimney pots","id":"AAT3961"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.13-2006"],"accessionNumberNum":"13","accessionNumberPrefix":"E","accessionYear":2006,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2006-04-21","availableToBook":false}}