{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O122104"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O122104/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009BW6696/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009BW6696/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009BW6696","copyright":"©Victoria and Albert Museum, London/The Royal Society for the Prevention of Accidents","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O122104","accessionNumber":"E.1897-2004","objectType":"Poster","titles":[{"title":"Be in the fashion - cover your hair","type":"generic title"}],"summaryDescription":"This intended audience for this poster were women, many of whom would not have experienced factory work before the war.  Using photographic representation, it illustrates ways in which women could be safe and and yet stylish by covering their hair.  The artist employed the graphic style of international Modernism.  The use of a surrealist style enabled him to avoid focusing on any particular social class or setting, and so the poster was able to communicate to women from across the social spectrum.","physicalDescription":"Safety at work poster produced for RoSPA, depicting an abstracted and dark-red factory, set against a blue 'sky', and issuing white smoke from its chimneys.  Over this are five photographic images of the heads of women wearing different styles of hats, scarves or hair-nets, framed against patterned backgrounds.  The message at the bottom of the poster reads, 'be in the fashion - cover your hair', in blue letters that mimic the style of hand-writing. 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