{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O121971"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O121971/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AW4119/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AW4119/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AW4119","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O121971","accessionNumber":"T.75&A-1983","objectType":"Overcoat","titles":[],"summaryDescription":"Brothers Warren and David Gold began retailing menswear through a stall in Petticoat Lane, London's oldest and most famous street market. They opened the first Lord John boutique in Carnaby Street in 1963. Carnaby Street was the heart of 'Swinging London' in the 1960s. Dozens of competing shops sold highly fashionable, relatively inexpensive clothes to a mixed clientele of actors, day-trippers, teenage Mods and trend-setting pop stars. \r\n\r\nThe Lord John venture was a success. The boutique soon developed into a lucrative chain. Warren Gold styled himself as a self-made rag-trade king: Rolls Royce, flashy jewellery, not to mention the series of high-profile court cases initiated by rival menswear retailer John Stephen. (The dispute was over the ownership of the name 'Lord John'.) \r\n\r\nFitted midi-length overcoats were a staple of the fashionable man's wardrobe from the late 1960s into the early 1970s. This wide-collared, ostentatiously-belted, wool coat draws on denim styling in its use of contrasting top stitching.","physicalDescription":"Blue wool midi overcoat with leather belt.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Lord John","id":"A17306"},"association":{"text":"retailer","id":"AAT25246"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"wool (textile)","id":"AAT243430"}],"techniques":[],"materialsAndTechniques":"Wool, horn and leather","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"},{"text":"Leather","id":"THES49030"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[{"text":"Sixties","id":"x37905"}],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006AW4119"],"imageResolution":"low","galleryLocations":[{"current":{"text":"011","id":"THES306710"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"NONE","id":"THES49066"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Coat","id":""}],[{"text":"Belt","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1968","earliest":"1963-01-01","latest":"1972-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by David Shilling","dimensions":[{"dimension":"Weight","value":"2.42","unit":"kg","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Wool overcoat with leather belt, retailed by Lord John, Great Britain, ca. 1968","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.75-1983","T.75A-1983"],"accessionNumberNum":"75","accessionNumberPrefix":"T","accessionYear":1983,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Belt","Coat"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2006-03-15","availableToBook":false}}