{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O121807"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O121807/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017KJ9335/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017KJ9335/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017KJ9335","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O121807","accessionNumber":"E.6-2006","objectType":"Poster","titles":[{"title":"Henry Moore and Oskar Schlemmer exhibition","type":"generic title"}],"summaryDescription":"The graphic designer Armin Hofmann (born 1920) was a leading proponent of the International Typographic Style which emerged in Switzerland in the 1950s and went on to have a global impact on graphic design. It was a style characterised by a strong reliance on typographic elements and the use of sans serif typeface. In his posters, Hofmann uses restricted colours and forms and approaches typography as an integral part of the overall design expression - not just a means of transmitting literal information. Hofmann became well known for his work for cultural institutions in Basel and his style became synonymous with the institutions it was used to promote - such as the Basel State Theatre.","physicalDescription":"Poster advertising an exhibition of Henry Moore and Oskar Schlemmer at the Basel Arts Centre. A design of abstracted sculptural shapes in black and white with text in red.","artistMakerPerson":[{"name":{"text":"Hofmann, Armin","id":"A17273"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Screenprint","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2017KJ9335"],"imageResolution":"low","galleryLocations":[{"current":{"text":"405M","id":"THES49814"},"free":"","case":"SR1","shelf":"B","box":"5"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Switzerland","id":"x29199"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1955","earliest":"1955-01-01","latest":"1955-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Purchased through the Julie and Robert Breckman Print Fund","dimensions":[{"dimension":"Height","value":"128","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"90.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster advertising an exhibition of Henry Moore and Oskar Schlemmer at the Basel Arts Centre by Armin Hofmann, Switzerland, 1955","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.6-2006"],"accessionNumberNum":"6","accessionNumberPrefix":"E","accessionYear":2006,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2006-03-09","availableToBook":false}}