{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O121563"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O121563/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BU0864/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BU0864/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2008BU0864","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O121563/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O121563","accessionNumber":"E.1556-2004","objectType":"Poster","titles":[{"title":"Careless Talk Costs Lives","type":"series title"},{"title":"...But of course it mustn't go any further!","type":"generic title"}],"summaryDescription":"Fougasse, whose real name was Cyril Kenneth Bird, was a well-known cartoonist and editor of the magazine Punch when war broke out.  He convinced the Government to use humour for wartime propaganda and offered his services free.  He believed the sharing of a joke enabled a poster to persuade without causing resentment by appearing to preach.  Fougasse designed a series of eight posters for the Careless Talk Cost Lives campaign. They were produced in a variety of formats both for indoor and outdoor display, and proved so popular that they were even reproduced on textiles.","physicalDescription":"\"...But of course it mustn't go any further!\" World War II propaganda poster.  Illustration of two men seen in profile, sitting opposite one another in a railway carriage.  Two pairs of legs can be seen poking out from the over-head baggage compartments; the legs of Goering (on the left) and Hitler (on the right).","artistMakerPerson":[{"name":{"text":"Fougasse","id":"A8020"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Caricatures & Cartoons","id":"THES48983"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2008BU0864"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2E","shelf":"LS","box":"3"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1940","earliest":"1940-01-01","latest":"1940-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.2173-1946","id":"O76744"},"association":"Object"}],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"31.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"20.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"\"... but of course it / <u>mustn't</u> / go <u>any</u> further !'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Immediately below the image in the style of hand-writing"},{"content":"CARELESS TALK/ COSTS LIVES","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on two lines across the lower margin"},{"content":"'Fougasse'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"In upper left corner"}],"objectHistory":"","historicalContext":"","briefDescription":"'...But of course it mustn't go any further!', Second World War cartoon poster warning against careless talk, designed by Fougasse, United Kingdom, 1940","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Hitler, Adolf","id":"N1953"},{"text":"Goering, Herman","id":"N1974"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"World War II","id":"V16"}],"associatedEvents":[],"contentOthers":[{"text":"men","id":"AAT25928"},{"text":"railroad cars","id":"AAT233722"},{"text":"uniforms","id":"AAT212393"}],"contentConcepts":[{"text":"politics","id":"AAT55537"},{"text":"propaganda","id":"AAT55539"},{"text":"secrecy","id":"AAT257050"},{"text":"security","id":"AAT226324"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1556-2004"],"accessionNumberNum":"1556","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.1940"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-30","recordCreationDate":"2006-02-28","availableToBook":false}}