{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O120921"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O120921/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JM9540/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JM9540/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JM9540","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O120921","accessionNumber":"E.7-2006","objectType":"Poster","titles":[{"title":"Geschenk-Abonnemente bringen Freude","type":"generic title"}],"summaryDescription":"The graphic designer Armin Hofmann (born 1920) was a leading proponent of the International Typographic Style which emerged in Switzerland in the 1950s and went on to have a global impact on graphic design. It was a style characterised by a strong reliance on typographic elements and the use of sans serif typeface. In his posters, Hofmann uses restricted colours and forms and approaches typography as an integral part of the overall design expression - not just a means of transmitting literal information. Hofmann became well known for his work for cultural institutions in Basel and his style became synonymous with the institutions it was used to promote.","physicalDescription":"Screen-printed poster advertising an exhibition. Black and white abstract design with red lettering.","artistMakerPerson":[{"name":{"text":"Hofmann, Armin","id":"A17273"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Screenprint","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2016JM9540"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB3H","shelf":"DR3","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Switzerland","id":"x29199"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"ca. 1955","earliest":"1950-01-01","latest":"1959-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Purchased through the Julie and Robert Breckman Print Fund","dimensions":[{"dimension":"Height","value":"66","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"90","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster advertising the exhibition 'Geschenk-Abonnemente bringen Freude' by Armin Hofmann, Switzerland, ca. 1955","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.7-2006"],"accessionNumberNum":"7","accessionNumberPrefix":"E","accessionYear":2006,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2006-02-09","availableToBook":false}}