{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1194547"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1194547/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1194547","accessionNumber":"B.543-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Greeting card depicting a girl in an orange dress with flowers in her hair. She is sitting amongst grass and flowers.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Waldorf Greeting Cards","id":"A38576"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"colour printing","id":"AAT53329"},{"text":"embossing","id":"AAT53826"}],"materialsAndTechniques":"Colour printed paper","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1970","earliest":"1970-01-01","latest":"1970-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Height","value":"17.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"11.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"closed","note":""},{"dimension":"Width","value":"22.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"open","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'With best wishes'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on front of card"},{"content":"'Thoughts that / say so much / Here in these / simple words convey / All the best / of wishes for / A really happy day'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed inside card"},{"content":"'To my Grand Daughter / with love xxx'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Hand written inside card."}],"objectHistory":"One of 269 cards donated by Jennifer Leaver (née Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"Colour printed card depicting a girl in an orange dress with flowers in her hair, printed in England by Waldorf. Given to Jennifer Leaver (nee Davies) on her forteenth birthday.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.543-2010"],"accessionNumberNum":"543","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-04-21","availableToBook":false}}