{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1194532"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1194532/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1194532","accessionNumber":"B.534-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Greeting card depicting two girls, one dressed in pink holding a bunch of flowers, the other dressed in blue and wearing a white apron. Two flowers lie on the floor in front of them.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"PCV Series","id":"A39070"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Italy","id":"x28927"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1969","earliest":"1969-01-01","latest":"1969-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Height","value":"16.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"9.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"closed","note":""},{"dimension":"Width","value":"19.0","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"open","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'With all Good / Wishes for / Your Birthday'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed inside card"},{"content":"'To / Wish you a / very Happy / Birthday / Love from Lammé / xxx'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Hand written inside card"}],"objectHistory":"One of 269 cards donated by Jennifer Leaver (née Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"Colour printed card depicting two girls, one holding a bunch of flowers, the other wearing a white apron, printed in Italy by PCV. Given to Jennifer Leaver (nee Davies) on her thirteenth birthday.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.534-2010"],"accessionNumberNum":"534","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-04-21","availableToBook":false}}