{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1194527"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1194527/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1194527","accessionNumber":"B.532-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Greeting card depicting a teenage girl in a pink and purple striped dress, and blue hairband and shoes. She is standing in front of large orange, pink and yellow flowers. Parts of her dress and some of the flowers are decorated with glitter.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Rust Craft","id":"A37470"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"},{"text":"glitter","id":"AAT183800"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed paper","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1969","earliest":"1969-01-01","latest":"1969-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Height","value":"15.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"9.0","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"closed","note":""},{"dimension":"Width","value":"17.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"open","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'For DAUGHTER / On Her / Birthday'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on front of card"},{"content":"'It's nice to have / the kind of girl / Who's loved a lot / all year. / And thought about / with special / pride / When days like this / are here!'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed inside card"},{"content":"'HAPPY DAYS / Love and Affection / You DAD XXXXXXXXXXXXX'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Hand written inside card"}],"objectHistory":"One of 269 cards donated by Jennifer Leaver (née Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"Colour printed card, image of a teenage girl in a 1960s-style on the front of card. Given to Jennifer Leaver (nee Davies) on her thirteenth birthday.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.532-2010"],"accessionNumberNum":"532","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","birthday cards"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-04-21","availableToBook":false}}