{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O119428"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O119428/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006BE6215/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006BE6215/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006BE6215","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006BK8757","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O119428/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O119428","accessionNumber":"12854:3","objectType":"Trade card","titles":[],"summaryDescription":"This trade card from the mid 18th century advertises a London leather dealer called Robert Lepper. Illustrated with a framed image of a deer and a pair of leather breeches decorated with embroidery and buttons, it is a rather blatant ‘before’ and ‘after’ image depicting Lepper’s trade. Trade cards such as these preceded modern advertising and business cards.","physicalDescription":"A print showing a pair of trousers within a frame, with a deer in the background, with text","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"engraving","id":"AAT53225"}],"materialsAndTechniques":"Engraving on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006BE6215","2006BK8757"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLF (VA)","id":"THES49656"},"free":"","case":"TOPIC","shelf":"10","box":"C"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"engraved","id":"AAT53829"},"note":""}],"productionDates":[{"date":{"text":"ca. 1740s","earliest":"1735-01-01","latest":"1748-12-31"},"association":{"text":"engraved","id":"AAT53829"},"note":"Lepper died in 1748."}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"16.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"14.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Robert Lepper / Leather Seller and Breeches Maker / At the Buck & Breeches in Minories / LONDON / \r\nSells Buck & Doe Skins, Lineings & c; / and all Sorts of Breeches, Wholesale and \r\nRetail at Reasonable Rates'\r\nLikewise Superfine Black & Colour'd Do (sic)\r\nAs also the very best Sorts of Riding Gloves","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Engraved trade card for 'Rupert Lepper, Leather Seller and Breeches Maker', England, ca. 1750","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"trousers","id":"AAT209935"},{"text":"frames","id":"AAT257245"},{"text":"deer","id":"x29392"},{"text":"text","id":"AAT250810"}],"contentConcepts":[{"text":"retail","id":"x39191"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["12854:3"],"accessionNumberNum":"12854","accessionNumberPrefix":"","accessionYear":null,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2005-12-07","availableToBook":false}}