{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1194241"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1194241/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1194241","accessionNumber":"B.526-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"White card with embossed edge showing a picture of roses and pansies. The centre of the card is pale blue and has a pop-out bouquet of flowers. The card is formed from a single sheet folded into quarters.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Academy Card","id":"A38858"},"association":{"text":"printer and publisher","id":"x35446"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"colour printing","id":"AAT53329"},{"text":"embossing","id":"AAT53826"}],"materialsAndTechniques":"Colour printed and embossed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"productionDates":[{"date":{"text":"1968","earliest":"1968-01-01","latest":"1968-12-31"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Length","value":"16.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"11.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"22.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Happy Birthday to You","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the front of the card."},{"content":"Wishing you a Birthday / That's happy through and through, /\r\n\r\nAnd hoping that the year ahead / Is wonderful for you!","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed message across the inside pages of the card."},{"content":"To Jennifer. / From Uncle Cyril, Aunty Bessies / & Graham","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten message inside the card."},{"content":"An ACADEMY Card / TRADE MARK\r\n\r\n\"Illustration of a classical building\"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text printed over image logo on the back of the card."},{"content":"PRINTED IN ENGLAND","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the back of the card at the bottom."}],"objectHistory":"One of 269 cards donated by Jennifer Leaver  (née  Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"colour printed card with an illustration of a bouquet of flowers, an Academy Gold card, printed in England, 1968. Given to Jennifer Leaver (nee Davies) on her twelfth birthday.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"birthday","id":"V488"}],"associatedEvents":[],"contentOthers":[{"text":"flowers","id":"AAT132399"},{"text":"roses","id":"x31675"},{"text":"pansy","id":"x30496"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.526-2010"],"accessionNumberNum":"526","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-04-08","availableToBook":false}}