{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1194083"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1194083/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1194083","accessionNumber":"B.515-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Colour printed birthday card showing a window sill and red curtain with a metal vase filled with buttercups and foliage, and a framed picture of a white cat. The card is formed from a single sheet folded into quarters.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Mason's Alpha","id":"A38607"},"association":{"text":"printers and publishers","id":"x36385"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":"AAT26780"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Length","value":"17.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"11.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"23.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"To a dear DAUGHTER / Wishing You a Happy Birthday","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the front of the card."},{"content":"It is always such / a joy / To say again to you, / \"Happy Birthday, / DAUGHTER dear, / With all good wishes too.\" \r\n\r\nWith / BEST WISHES / for a / Very Happy / BIRTHDAY","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed message inside card."},{"content":"To Jennifer / Fondest Love Mummy / May you have a / lovely day / xxxxxx","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten message inside the card."},{"content":"'Silhouette of a cow's head with horns inside a star shape.'\r\n\r\nMASON'S / ALPHA / SERIES/ PRINTED IN GREAT BRITAIN","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the back of the card in the bottom right-hand corner."}],"objectHistory":"One of 269 cards donated by Jennifer Leaver  (née  Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"colour printed card with an illustration of a vase filled with buttercups and a picture of a white cat, a Sharpe's Classic card, made in England given to Jennifer Leaver (nee Davies) in 1967 on her eleventh birthday","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"birthday","id":"V488"}],"associatedEvents":[],"contentOthers":[{"text":"buttercups","id":"x47442"},{"text":"cat","id":"x34806"},{"text":"vase","id":"AAT132254"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.515-2010"],"accessionNumberNum":"515","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-04-06","availableToBook":false}}