{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1194024"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1194024/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1194024","accessionNumber":"B.513-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Colour printed birthday card showing two pink carnations with green and gold foliage, tied with a white fabric ribbon.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Waldorf Greeting Cards","id":"A38576"},"association":{"text":"printer and publisher","id":"x35446"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":"AAT26780"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Length","value":"17.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"8.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"17.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"opened","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"A Birthday Message","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the front of the card."},{"content":"A better birthday / than ever before - / A brighter year / than you'd ever expect / A combination that brings, / I hope, / The happiest days / you can recollect!","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed message inside the card."},{"content":"To Jennifer from / Marina / xx","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten inside the card in blue ink."},{"content":"Waldorf / Greeting / Cards / Newton Mill / Made / England / A Newton Mill Production","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed stamp on the back of the card."}],"objectHistory":"One of 269 cards donated by Jennifer Leaver  (née  Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"colour printed card with an illustration of a bunch of carnations with a fabric bow, a Waldorf Greetings Card, printed in England given to Jennifer Leaver (nee Davies) in 1967 on her eleventh birthday","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"birthday","id":"V488"}],"associatedEvents":[],"contentOthers":[{"text":"carnation","id":"x30499"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.513-2010"],"accessionNumberNum":"513","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-04-04","availableToBook":false}}