{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1193655"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1193655/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1193655","accessionNumber":"B.501-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Colour printed birthday card folded in four in a portrait format. Shows an illustration of a cartoon dog with a white face and black droopy ear wearing a yellow hat and neck tie. A message is printed at the top of the card in red saying 'Missed your big day!'. The inside of the card has a pop out dog looking sorry. There are printed and hand written messages in the card.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Hallmark Cards Inc.","id":"AUTH332317"},"association":{"text":"Printed and published","id":"x38483"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greetings cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":"AAT26780"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Australia","id":"x30016"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1966","earliest":"1966-01-01","latest":"1966-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Length","value":"15.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"11.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MISSED YOUR BIG DAY! / Know how that makes me feel?'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on front"},{"content":"'Just / like / a / genuine / No.1'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed inside"},{"content":"'No.1 / HEEL'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on raised part of the dog illustration's foot"},{"content":"'HOPE YOU HAD / A / HAPPY BIRTHDAY'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed inside"},{"content":"'To dear Jennifer / with love from us / all / xxxxx'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten inside"},{"content":"'Hallmark / SPECIALITY / AUSTRALIA'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on back"},{"content":"'18B 387-6 / COPYRIGHT'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"One of 269 cards donated by Jennifer Leaver (nee Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"Colour printed birthday card for a 10 year old showing an illustration of a cartoon dog, printed in Australia by Hallmark, given to Jennifer Leaver (nee Davies), 1966.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"birthday","id":"V488"}],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.501-2010"],"accessionNumberNum":"501","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-03-23","availableToBook":false}}