{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1193628"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1193628/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2012FE0537/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2012FE0537/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2012FE0537","copyright":"©Victoria and Albert Museum, London/Kaye Gibson Ltd","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1193628","accessionNumber":"B.479-2010","objectType":"Birthday card","titles":[],"summaryDescription":"This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.\r\nJennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.  \r\n\r\nThe cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older. \r\nSome of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music. ","physicalDescription":"Colour printed birthday card folded in three in a portrait format. Depicts an illustration of a young girl with long blonde hair wearing a blue coat and hat, holding a blue flower. A hole is cut out by the girls face so when the card opens the face remains the same. The inside of the card reveals the illustration of the girl without her coat, wearing a white and pink dress. There are printed and hand written messages in the card.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Kaye Gibson Ltd","id":"A38585"},"association":{"text":"made for","id":"x30791"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2012FE0537"],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday 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GRANDDAUGHTER'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on front"},{"content":"'WITH / LOVE'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed inside"},{"content":"'YOU'RE SUCH A NICE / GRANDDAUGHTER, / AND SUCH A SWEET / GIRL TOO- / HERE'S A BIRTHDAY / HUG AND KISS / ESPECIALLY / FOR YOU!'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed inside"},{"content":"'Happy Birthday / Jennifer / Love from Harrie(?)'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Handwritten inside"},{"content":"'Kaye'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"on back as 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England, given to Jennifer Leaver (née  Davies), 1965.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"birthday","id":"V488"}],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.479-2010"],"accessionNumberNum":"479","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-03-22","availableToBook":false}}