{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1193284"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1193284/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1193284","accessionNumber":"B.403-2010","objectType":"Birthday card","titles":[],"summaryDescription":"Jennifer Leaver has kept every single birthday card she ever received and she has given the Museum the first eighteen years worth. Jennifer was born in the mid 1950s and the collection provides a snapshot of the changing designs of cards during this period of change and development in the history of childhood. It is fascinating to observe different trends dependent on the age Jennifer was in each particular year. The cards demonstrate the interests of a girl growing up at this time, from cute and cuddly animals to parties and music.","physicalDescription":"Colour printed birthday cut out card folded in 4 sections with a vertical spine and a portrait format. The front of the card has an illustration of the character, Noddy looking up at a giant present. The present itself forms part of the middle section of the card and is visible through a cut out panel. when opened the reverse side of the present reveals a pop up section with a jack in the box.  There are hand written and printed messages in the card","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"W. Barton","id":"A38333"},"association":{"text":"published","id":"x28702"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Card","id":"x30344"}],"techniques":[{"text":"Printing","id":"AAT53319"}],"materialsAndTechniques":"colour printed card","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES343655"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"birthday cards","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1961","earliest":"1961-01-01","latest":"1961-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Jennifer Leaver","dimensions":[{"dimension":"Width","value":"11.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"15.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"HAPPY BIRTHDAY! / YOU ARE 5 TODAY","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"PRINTED ON THE FRONT OF THE CARD"},{"content":"Here comes Noddy, just to say: / \"Hope you'll have a happy day! / Lots of lovely things to eat, / And, of course, a Birthday Treat!\" / WITH LOVE FROM / Auntie Betty, Uncle charlie / Stephen, Lesley & Janet / xxxx","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed and hand written in middle of card"},{"content":"Enid Blyton's / NODDY","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on back of card"},{"content":"Copyright 1955 by the Noddy / Subsidary Rights Co. Ltd. / Made & Printed in Great Britain / W. Barton (Publishers) Ltd. London E.C.1 / Series 11B/600A","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"printed on the back of card"},{"content":"GF3","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"One of 269 cards donated by Jennifer Leaver  (née  Davies) that have been given to her on her birthdays from 1-18 from family and friends.","historicalContext":"","briefDescription":"colour printed pop up birthday card with a picture of Noddy and some animals standing around a giant wrapped present, published by W. Barton, London, 1961. Given to Jennifer Leaver (nee Davies) on her fifth birthday.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"birthday","id":"V488"}],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.403-2010"],"accessionNumberNum":"403","accessionNumberPrefix":"B","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2011-03-02","availableToBook":false}}