{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1177184"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1177184/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MP3107/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MP3107/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MP3107","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1177184","accessionNumber":"S.9-2011","objectType":"T-shirt","titles":[{"title":"Sky t-shirt","type":""}],"summaryDescription":"Sky was a British instrumental band, started in the 1970s, which combined many different musical styles. Well known musicians, including John Williams, Herbie Flowers and Francis Monkman were part of the group. \r\n\r\nWith t-shirts becoming a staple fashion item for youth and rock 'n' rollers in the \r\n1960s, promotional t-shirts printed to advertise products also became common place. This trend moved from corporate arena to youth movement with the merging of rock 'n' roll, advertising and fashion into the creation of the concert t-shirt, of which this is an example. Not only does it advertise a concert the wearer has been to, but concert and band t-shirts can also show the wearer's allegiance to specific musical subcultures or youth movements.","physicalDescription":"Sky t-shirt, blue cotton with dark blue neckline. Typography of band name and tour date.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Hanes","id":"A20020"},"association":{"text":"makers","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"}],"techniques":[{"text":"screen printing","id":"AAT53281"}],"materialsAndTechniques":"Blue cotton, screen printed","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Clothing","id":"THES48975"},{"text":"Musicians","id":"THES277525"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2020MP3107"],"imageResolution":"low","galleryLocations":[{"current":{"text":"002","id":"THES343884"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"T-shirts","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"ca.1979","earliest":"1974-01-01","latest":"1983-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"68","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"69","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"SKY / EUROPEAN TOUR 1979","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Blue cotton t-shirt, promoting the band Sky, 1979 tour","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.9-2011"],"accessionNumberNum":"9","accessionNumberPrefix":"S","accessionYear":2011,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-05-13","recordCreationDate":"2011-01-21","availableToBook":true}}