{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1175321"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1175321/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HB5233/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HB5233/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HB5233","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1175321","accessionNumber":"S.757-2010","objectType":"Poster","titles":[{"title":"Bill Graham Presents","type":"named collection"}],"summaryDescription":"The Fillmore in San Francisco is a historic music venue, named after its original location at the intersection of Fillmore Street and Geary Boulevard. Known as the Fillmore Auditorium in the mid-1960s, concert promoter Bill Graham began a series of concerts featuring bands from the counterculture of the time. In 1968, due to his spiralling success, he moved to a larger venue which he named Fillmore West. Having closed in 1971, and after extensive repair work to fix earthquake damage, Graham's venue was revived when Live Nation reopened the original Fillmore venue in 1994.\r\n\r\nSan Francisco in the mid-1960s was the hub of the LSD and Hippie scene and the cultural and political rebellion of 1967's Summer of Love. The resulting influence of these factors on the artists of the area created the fantastic psychedelic posters of the Fillmore. Art dealer Jacaeber Kastor said of the posters, \"They couldn't just tell you the information about the show. They had to tell you what kind of people you might meet, what kind of far out trip you might have or perhaps even reveal the mysteries of the universe. Wow. Quantum mechanics, visual mudwrestling, Acid test pop quiz on a phone pole!\"\r\n\r\nThe creator of this poster, David Singer, was an untrained artist doing odd jobs for graphic design companies around San Francisco. He had been interested in collage from an early age, taking inspiration from the surrealism of Max Ernst and Magritte, combining this with the counter-culture of the 1960s. After showing several pieces to Bill Graham, he was hired to produce 12 posters, which Graham liked instantly, as the lettering was legible, a departure from the previous poster art of the Fillmore. Singer worked for Graham right up until the closure of the Fillmore in 1971, for which he created the final design; he was reaching his zenith, adapting Art Deco and Art Nouveau lettering, using collage and freehand drawing to create distinctive graphics, when the venue shut in the summer of 1971.\r\n\r\nFeatured at this concert as the headline act was the American band The Byrds. Formed in 1964, they only attained the commercial success of The Beatles and The Rolling Stones for a short time in the mid-1960s, but today are considered one of the most influential bands of the era. They pioneered folk-rock, combining the sounds of the British Invasion bands with traditional folk, before progressing through the 1960s with psychedelic and country rock sounds. Their enduring songs include their cover of Bob Dylan's <i>Mr. Tambourine Man</i> and self-penned songs such as <i>Eight Miles High</i>. Supporting them were Fleetwood Mac; they were, at this point, a British blues band - their more pop oriented sound would come with the addition of Christine McVie in 1970, and Stevie Nicks later that decade.","physicalDescription":"Poster advertising The Byrds, Fleetwood Mac and John Hammond performing January 2-4, 1969 at Fillmore West, San Francisco. White border with brown background and grey text, with central surrealist photographic collage featuring an eagle.","artistMakerPerson":[{"name":{"text":"Singer, David","id":"A13834"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithography on card stock","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2014HB5233"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES345283"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"San Francisco","id":"x32036"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1969","earliest":"1969-01-01","latest":"1969-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Smithsonian Cooper-Hewitt, National  Design Museum","dimensions":[{"dimension":"Height","value":"55","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"35.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Transferred as part of a collection from the Cooper Hewitt Museum, New York, in 1985.","historicalContext":"","briefDescription":"Poster advertising The Byrds, Fleetwood Mac and John Hammond performing January 2-4, 1969 at Fillmore West, San Francisco.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<i>Poster Collecting.</i> Fillmore Poster. 06 August 2010.\r\n <https://www.fillmoreposter.com/products1.php?cat=BG>"},{"reference":{"text":"","id":""},"details":"","free":"Lemke, Gayle <i>The Art of the Fillmore 1966-71</i>, Thunder's Mouth Press, New York, 1999"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"The Byrds","id":"N14940"},{"text":"Fleetwood Mac","id":"N14953"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"psychedelia","id":"x37591"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.757-2010"],"accessionNumberNum":"757","accessionNumberPrefix":"S","accessionYear":2010,"otherNumbers":[{"type":{"text":"Bill Graham's numbering system","id":"THES56773"},"number":"BG 210"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2010-11-09","availableToBook":true}}