{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1175152"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1175152/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HB5227/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HB5227/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HB5227","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1175152","accessionNumber":"S.743-2010","objectType":"Poster","titles":[{"title":"Bill Graham Presents","type":"series title"}],"summaryDescription":"The Fillmore in San Francisco is a historic music venue, named after its original location at the intersection of Fillmore Street and Geary Boulevard. Known as the Fillmore Auditorium in the mid-1960s, concert promoter Bill Graham began a series of concerts featuring bands from the counterculture of the time. In 1968, due to his spiralling success, he moved to a larger venue which he named Fillmore West. Having closed in 1971, and after extensive repair work to fix earthquake damage, Graham's was revived when Live Nation reopened the original Fillmore venue in 1994.\r\n\r\nSan Francisco in the mid-1960s was the hub of the LSD and Hippie scene and the cultural and political rebellion of 1967's Summer of Love. The resulting influence of these factors on the artists of the area created the fantastic psychedelic posters of the Fillmore. Art dealer Jacaeber Kastor said of the posters, \"They couldn't just tell you the information about the show. They had to tell you what kind of people you might meet, what kind of far out trip you might have or perhaps even reveal the mysteries of the universe. Wow. Quantum mechanics, visual mudwrestling, Acid test pop quiz on a phone pole!\"\r\n\r\nThe creator of this poster, David Singer, was an untrained artist doing odd jobs for graphic design companies around San Francisco. He had been interested in collage from an early age, taking inspiration from the surrealism of Max Ernst and Magritte, combining this with the counter-culture of the 1960s. After showing several pieces to Bill Graham, he was hired to produce 12 posters, which Graham liked instantly, as the lettering was legible, a departure from the previous poster art of the Fillmore. Singer worked for Graham right up until the closure of the Fillmore in 1971, for which he created the final design; he was reaching his zenith, adapting Art Deco and Art Nouveau lettering, using collage and freehand drawing to create distinctive graphics, when the venue shut in the summer of 1971.\r\n\r\nThis poster advertised several gigs headlined by Jack Bruce. Bruce was the vocalist and bass guitarist in the 1960s rock band Cream, but after the band split up in 1968, Bruce went solo. He continued collaborative efforts with many different artists. He was supported here by Johnny Winter, an American blues guitarist, noted for his Southern blues and rock and roll style.","physicalDescription":"Poster advertising Jack Bruce and Friends, Johnny Winter, Mountain, Eric Mercury and  'Birthrite' performing February 26 - March 1 1970 at Fillmore West, San Francisco. Black background, with green text and central surrealist illustration of a hand and eyes in blue and purple with pink border, holding a flower.","artistMakerPerson":[{"name":{"text":"Singer, David","id":"A13834"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithography on index paper.","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[{"text":"Psychedelic","id":"AAT112743"}],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2014HB5227"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES345283"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"San Francisco","id":"x32036"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1970","earliest":"1970-01-01","latest":"1970-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Smithsonian Cooper-Hewitt, National  Design Museum","dimensions":[{"dimension":"Height","value":"55.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"35.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Transferred as part of a collection from the Cooper Hewitt Museum, New York, in 1985.","historicalContext":"","briefDescription":"Poster advertising Jack Bruce and Friends, Johnny Winter, Mountain, Eric Mercury and  'Birthrite' performing February 26 - March 1 1970 at Fillmore West, San Francisco.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Lemke, Gayle <i>The Art of the Fillmore 1966-71</i>, Thunder's Mouth Press, New York, 1999"},{"reference":{"text":"","id":""},"details":"","free":"<i>Poster Collecting.</i> Fillmore Poster. 06 August 2010.\r\n <https://www.fillmoreposter.com/products1.php?cat=BG>"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"San Francisco","id":"x32036"}],"associatedPlaces":[],"contentPerson":[{"text":"Jack Bruce Band","id":"N13322"},{"text":"Winter, Johnny","id":"N15553"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"psychedelia","id":"x37591"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.743-2010"],"accessionNumberNum":"743","accessionNumberPrefix":"S","accessionYear":2010,"otherNumbers":[{"type":{"text":"Bill Graham's numbering system","id":"THES56773"},"number":"BG 220"}],"copyNumber":"First edition","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2010-11-03","availableToBook":true}}