{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1172114"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1172114/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MP3158/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MP3158/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MP3158","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1172114","accessionNumber":"S.907-2010","objectType":"Promotional standee","titles":[{"title":"Deaf School","type":""}],"summaryDescription":"This promotional standee was produced to advertise the band Deaf School, whose album  <i>2nd Honeymoon</i> had just been released in 1977. It would have been designed to display on record shop counters or walls to bring attention to the new release. The shield design of this standee invokes the label that Deaf School were signed to - WEA (Warner Elektra Atlantic) Records. It alludes to the icon of the Warner Bros. company used in its films and cartoons. \r\n\r\nDeaf School formed in 1974, hailing from Liverpool, with a style that combined art rock with Music Hall style theatrics. In 1976 they won a rock contest organised by the music weekly <i>Melody Maker</i>, the prize of which was a recording deal with WEA Records. They split up after three albums, having never quite hit the big time, but their underground popularity, particularly in Liverpool, has allowed them several reunion tours since 1978.","physicalDescription":"Cardboard cut-out standee in the shape of a shield, designed to appear like the Warner Bros. logo. The Deaf School name is emblazoned across it in yellow, against a blue background with yellow border. The cardboard stand has been removed.","artistMakerPerson":[{"name":{"text":"Ward, Kevin","id":"A35840"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"card","id":"x30344"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithographic print on card.","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2020MP3158"],"imageResolution":"low","galleryLocations":[{"current":{"text":"007","id":"THES356677"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"standees","id":"x46071"}],[{"text":"cutouts","id":"AAT257411"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Liverpool","id":"x30239"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1976-77","earliest":"1976-01-01","latest":"1977-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Derek Taylor","dimensions":[{"dimension":"Height","value":"45.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"38","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Cardboard cutout standee of the logo for the band Deaf School, 1976-77.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Deaf School","id":"N15289"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.907-2010"],"accessionNumberNum":"907","accessionNumberPrefix":"S","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-22","recordCreationDate":"2010-09-08","availableToBook":true}}