{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1172058"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1172058/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MP3162/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MP3162/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MP3162","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1172058","accessionNumber":"S.911-2010","objectType":"Advertisement","titles":[{"title":"Overkill","type":"assigned by artist"}],"summaryDescription":"This three dimensional promotional sign was created to advertise Motörhead's 1979 album <i>Overkill</i>. It features Motörhead's symbol \"war-pig\", or Snaggletooth, as designed by the heavy metal and science fiction artist Joe Petagno. Based on a combination of animal skulls, including a gorilla, wolf and dog, the mascot has appeared in some form on every album Mötorhead released until 2007. \r\n\r\nThe British band Motörhead were formed in 1975 by bassist, singer and songwriter Lemmy. The formation of the band pre-empted the New Wave of British Heavy Metal in the late 1970s and early 80s, and by fusing punk rock into their genre they helped pioneer speed and thrash metal. Lemmy has stated, however, that he feels more kinship with punk bands such as The Damned, saying in interview that \"This term \"heavy metal\" is only rock 'n' roll anyway, because metal bands are the logical successors to Eddie Cochran and Buddy Holly\".","physicalDescription":"Plastic sheet with the design for the Motörhead album <i>Overkill</i> printed on it, embossed into a 3D image. The image features the title and band name on a black background in the top third. Below is the band's symbol, an animal skull with large horns. This iteration of the symbol has glowing eyes and glowing cracked skin and is roaring.","artistMakerPerson":[{"name":{"text":"Petagno, Joe","id":"A35827"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Moulded plastic","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2020MP3162"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES356727"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"advertisements","id":"AAT193993"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1979","earliest":"1979-01-01","latest":"1979-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"58.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"40.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"3D plastic advertisement for Motorhead's 1979 album <i>Overkill</i>.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"McIver, Joel (January 2000). \"Mil-Lemmy-Um\". Record Collector (245): 49."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Motörhead","id":"N13353"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.911-2010"],"accessionNumberNum":"911","accessionNumberPrefix":"S","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2010-09-07","availableToBook":true}}