{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1163353"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1163353/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HB6133/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HB6133/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HB6133","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1163353","accessionNumber":"S.2643-1994","objectType":"Poster","titles":[{"title":"Poster advertising Matilda at the Hackney Empire, 1990","type":"generic title"}],"summaryDescription":"","physicalDescription":"Pictorial and typographic poster, illustrated with a drawing by Quentin Blake showing schoolgirl Matilda standing on a pile of books and looking out to the viewer, her arms raised. Behind her, left, headmistress Miss Trunchbull holds a schoolboy upside down, watched in horror by teacher, Miss Honey, and other pupils. ","artistMakerPerson":[{"name":{"text":"Blake, Quentin","id":"A4085"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printing ink on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Theatre","id":"THES250537"},{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2014HB6133"],"imageResolution":"low","galleryLocations":[{"current":{"text":"106","id":"THES49925"},"free":"","case":"WE","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1990","earliest":"1990-01-01","latest":"1990-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"42.1","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"29.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Stamped with Theatre Museum, V.A.M. stamp.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"Associated Production: Matilda. Playwright: Roald Dahl. Adapted by: Rony Robinson. Composer: Ken Howard. Lyricist: Alan Blaikley. Director: Graham Watkins. Actor: Annabelle Lanyon. Hackney Empire Theatre, London. 14.5.1990. Performance category: children's play.","historicalContext":"","briefDescription":"Poster with an image by Quentin Blake advertising 'the musical play' <i>Matilda</i>, adapted by Rony Robinson from the story by Roald Dahl, with music by Ken Howard and Alan Blaikley, Hackney Empire, 14 May 1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Gallery rotation, 2020\n\nPOSTER FOR <i>MATILDA</i>\r\n1990\n\r\nRoald Dahl’s beloved children’s novel <i>Matilda</i> was first adapted as a touring musical by Rony Robinson in 1990. This iconic image of Matilda is by Quentin Blake, who illustrated the original book. In 2010 the Royal Shakespeare Company produced a new adaptation of Dahl’s novel with music by Tim Minchin, which became a huge critical and commercial success.\n\r\nIllustration by Quentin Blake\r\nPrinting ink on paper\r\nMuseum no. S.2643-1994","date":{"text":"2020","earliest":"2020-01-01","latest":"2020-12-31"}}],"partNumbers":["S.2643-1994"],"accessionNumberNum":"2643","accessionNumberPrefix":"S","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-14","recordCreationDate":"2010-07-27","availableToBook":false}}