{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1161833"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1161833/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JL0347/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JL0347/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JL0347","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1161833","accessionNumber":"S.211-1994","objectType":"Poster","titles":[{"title":"The Great Carmo Circus and Menagerie, Margate, 1929","type":"generic title"}],"summaryDescription":"The Australian magician and  illusionist Harry Cameron (1881- 1944), the son of Scottish emigrants, was one of the leading  illusionists of British Variety, as  well as a juggler, strongman and  circus owner. With his wife and  stage assistant, the singer Nellie  Lloyd, he joined the Variety show  Heller's Entertainers , performing  as The Carmos, and travelled to  England in 1907. With his second  wife Alma, he appeared in  America in 1914 with the Le Roy,  Talma and Bosco Show, and in  England toured as The Great  Carmo with his own Variety  illusion act featuring wild animals.  In 1928 Cameron mounted his  first circus, <i>The Great Carmo Circus and Menagerie</i>, in Balmoral Gardens,  Belfast, and Bertram Mills featured two of Carmo's acts  in his 1928-1929 Christmas show at  Olympia - Togare and his Lions, and Captain Ankner's horses.\r\n\r\nDespite being billed just as Carmo's  Circus, the 1929 summer tour opening  in Catford in May 1929 was a collaboration with Bertram  Mills Circus who used their regular printers W.E. Berry for this poster, and may have  instigated the Carmo 'strap line':  'Everything New, Everything Big,  Everything Just as Advertised'. The show was advertised lavishly with both pictorial and typographic posters for each venue, this one listing the spectacular line-up of acts comprising Emmerich Ankner with four groups of horses; the Belgian musical clowns The Four Bentos; The Nonsens' aerial ladder act; The 8 Canova Girls;  the acrobatic jugglers The 5 Balageurs; The Troikas' driving  act presented by the sisters Baranoff; The Bonnellys from Australia with a loop- the-loop aerial act; Togare and  Carmo’s lions; Courage, the jumping horse presented by Ruth Owen; Los Gabriels, the hat jugglers dressed as clowns;  Baby Carmo the cycling  elephant; The Hansens’ perch pole act;  the British rider Mona Connor; The  Costellos’ hand balancing act, and The Jaincziks' skating ballet: 'on real ice'.\r\n","physicalDescription":"Blue letterpress on white paper printed with a decorative border of white stars on a blue background.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"W. E. Berry Ltd.","id":"A23720"},"association":{"text":"printers (people)","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"letterpress","id":"AAT178926"}],"materialsAndTechniques":"Letterpress on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"},{"text":"Circus","id":"THES261738"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2016JL0347"],"imageResolution":"low","galleryLocations":[{"current":{"text":"012","id":"THES345337"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"Bradford","id":"x37941"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1929","earliest":"1929-01-01","latest":"1929-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"S.727-1984","id":"O1192540"},"association":"Object"},{"object":{"text":"S.30-1983","id":"O1161300"},"association":"Object"},{"object":{"text":"S.728-1984","id":"O158277"},"association":"Object"},{"object":{"text":"S.208-1994","id":"O1161830"},"association":"Object"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"101.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"poster","note":""},{"dimension":"Width","value":"37.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"poster","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"For pictorial posters used by Carmo's at Margate in 1929 see S.30-1983 and S.728-1984. Associated Production: Carmo's Circus and Menagerie. Performer: Togare and his Lions (lion trainer), Baby Carmo (cycling elephant),  Captain Ankner (equestrian  trainer), Mona Connor (equestrienne), 4 Bentos (musical clowns), The Nonsens (ladder trapeze performers), 8 Canova Girls (dancers), 5 Balageurs (clowns), The Bonnellys, Los Gabriels (Spanish clowns), The Hansons  (perchists), The Costellos (head balancers), The Jainczeks (skating ballet dancers). Football Ground, North Down, Margate. 22.7.1929. Performance category: circus, menagerie.","historicalContext":"","briefDescription":"Poster advertising The Great Carmo Circus and Menagerie, Football Ground, Northdown, Margate, 22nd July 1929. Printed by W.E. Berry Ltd.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[{"text":"Margate","id":"x32306"}],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.211-1994"],"accessionNumberNum":"211","accessionNumberPrefix":"S","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2010-07-23","availableToBook":true}}