{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1161043"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1161043/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LA4870/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LA4870/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2018LA4870","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LA4869","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1161043/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1161043","accessionNumber":"W.12-2010","objectType":"Fan","titles":[{"title":"Dyson Air Multiplier(tm) fan","type":"manufacturer's title"}],"summaryDescription":"","physicalDescription":"Grey plastic loop amplifier and body, latter with integrated motor, loop blue inside","artistMakerPerson":[{"name":{"text":"James Dyson","id":"A21392"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Dyson Ltd.","id":"A35066"},"association":{"text":"maker","id":"x40240"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"plastic","id":"AAT14570"},{"text":"metal","id":"AAT10900"}],"techniques":[],"materialsAndTechniques":"Plastic, electrics (motor), metals","categories":[{"text":"Product design","id":"THES49025"},{"text":"Electrical appliances","id":"THES49024"},{"text":"Household objects","id":"THES48939"},{"text":"Plastic","id":"THES49026"},{"text":"Furniture","id":"THES48948"}],"styles":[],"collectionCode":{"text":"FWK","id":"THES48597"},"images":["2018LA4870","2018LA4869"],"imageResolution":"high","galleryLocations":[{"current":{"text":"001","id":"THES340950"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Fan","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"designed","id":"x29338"},"note":""},{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"2009","earliest":"2009-01-01","latest":"2009-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Dyson","dimensions":[{"dimension":"Diameter","value":"30.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"from manufacturer","marksAndInscriptions":[],"objectHistory":"The Dyson Air Multiplier(tm) fan was launched on 13. October 2010. The bladeless fan uses Air Multiplier(tm) technology (as previously used in the Dyson's Airblade hand dryer) to amplify air 15 times. The fan expels 405 litres of cool, smooth and uninterrupted air every second. In addition to the quality of its technological invention, the Dyson Air Multiplier(tm) fan is an aesthetically appealing object. It comes in two sizes (10 and 12 inches) as well as three different colour schemes (iron/blue, white/silver, silver/iron). A table and a tower fan model were introduced some month later. The fan is powered by a motor and air speed can be adjusted with dimmer-switch control.  The weight of the motor at its base allows the fan to be tilted easily. In comparison to similar products the Dyson Air Multiplier(tm) fan has en improved desk-top stability. The advantage of having no blades and hence no grille makes the fan save to use and simple to clean. But most important, drawing surrounding air into the airflow results in approximately 15 times more energy efficiency.","historicalContext":"Most likely to be the first bladeless fan.","briefDescription":"Dyson Air Multiplier (TM) Fan, 2009, designed by James Dyson, made by Dyson, (blue, 10 inch version)","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Dyson Air Multiplier(tm) fan\r\n2009\r\nDesigned by James Dyson, made by Dyson, UK\r\n\r\nJames Dyson is the most acclaimed and best known contemporary British industrial designer, famous for his innovative vacuum cleaners. Moving into new territory, Dyson launched the first bladeless fan - the Dyson Air Multiplier(tm) - in 2009. Surrounding air is drawn into the airflow, resulting in approximately 15 times more energy efficiency than standard fans. The fan expels 405 litres of cool, smooth and uninterrupted air every second.  [66 words]\r\n\r\nVictoria and Albert Museum, London\r\nW.12-2010\r\nGiven by Dyson","date":{"text":"September 2010","earliest":"2010-09-01","latest":"2010-09-30"}}],"partNumbers":["W.12-2010"],"accessionNumberNum":"12","accessionNumberPrefix":"W","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-09","recordCreationDate":"2010-07-20","availableToBook":true}}