{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1157996"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1157996/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2010EC7730/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2010EC7730/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2010EC7730","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1157996","accessionNumber":"E.440-2010","objectType":"Design","titles":[{"title":"Design for store decoration","type":"generic title"}],"summaryDescription":"This design is by Edward Bawden (born Braintree 1903; died Saffron Walden, Essex 1989) who taught at the Royal College of Art from 1933 and Richard Guyatt (born La Coruña, Spain, 1914; died Ham, Wiltshire, 2007) who was Professor of Graphic Arts at the same college. The design shows a perspective view of the Oxford Street frontage of Selfridges department store with proposed decorations for the doorway and windows to celebrate the Coronation of Queen Elizabeth II in 1953. \r\n\r\nThis drawing is one of three for the Coronation decoration of Selfridges' exterior by these artists in the collection of the V&A. Ephemeral in nature, the drawing shows the way in which the Coronation celebrations engaged participants from a range of British design practice linking them to the commercial enterprise of Oxford Street.","physicalDescription":"Design, a perspective view of the Oxford Street frontage of Selfridges showing proposed decorations for the doorway and windows for the Coronation of Elizabeth II.","artistMakerPerson":[{"name":{"text":"Bawden, Edward","id":"A3108"},"association":{"text":"made","id":"x28674"},"note":""},{"name":{"text":"Guyatt, Richard","id":"A18544"},"association":{"text":"made","id":"x28674"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"pencil","id":"x30347"},{"text":"watercolour","id":"x33202"},{"text":"paper","id":"x30308"},{"text":"bodycolour","id":"x34671"}],"techniques":[{"text":"drawing","id":"x32498"},{"text":"painting","id":"x30598"}],"materialsAndTechniques":"Pencil, watercolour and bodycolour on paper","categories":[{"text":"Designs","id":"THES48968"},{"text":"Shopping","id":"THES48895"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2010EC7730"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"DR","shelf":"105","box":""}],"partTypes":[[{"text":"designs","id":"AAT102051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1953","earliest":"1948-01-01","latest":"1957-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"63.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"frame","note":""},{"dimension":"Width","value":"75.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"frame","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Edward Bawden / & / Richard Guyatt'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Signatures of each artist in pencil at bottom right."},{"content":"'QUEEN / LONG MAY SHE REIGN'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Part of the saying 'God save the Queen' etc."}],"objectHistory":"This is a design to decorate the front of Selfridges department store to celebrate the Coronation of Queen Elizabeth II in 1953.","historicalContext":"","briefDescription":"Edward Bawden & Richard Guyatt;  Selfridges department store, Oxford Street, London, Design for the store for the 1953 Coronation, ca. 1953","bibliographicReferences":[],"production":"","productionType":{"text":"Design","id":"THES48872"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Britannia","id":"N1377"},{"text":"Neptune","id":"N224"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"unicorns","id":"x30658"},{"text":"Lions (heraldic)","id":"x40239"},{"text":"coronations","id":"AAT69660"},{"text":"angels","id":"x30526"},{"text":"peacocks","id":"x30077"},{"text":"swans","id":"x30241"},{"text":"birds","id":"x35043"},{"text":"crown","id":"x40442"},{"text":"mermaids","id":"x30066"},{"text":"sailors","id":"x38324"},{"text":"dolphin","id":"AAT7937"},{"text":"department stores","id":"AAT5344"},{"text":"decoration (process)","id":"AAT56257"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.440-2010"],"accessionNumberNum":"440","accessionNumberPrefix":"E","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-12-05","recordCreationDate":"2010-04-19","availableToBook":false}}