{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1154242"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1154242/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017JR7786/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017JR7786/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017JR7786","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1154242","accessionNumber":"S.799-1990","objectType":"Proof","titles":[{"title":"Jamie Reid archive","type":"named collection"}],"summaryDescription":"This record cover proof shows a prototype design for Sex Pistols' debut album, <i>Never Mind the Bollocks, Here's the Sex Pistols</i>. It was designed by Jamie Reid (b.1947) and the colours it was printed in were chosen in order to be noticed and to offend. The album title, originally to be <i>God Save Sex Pistols</i>, changed to this one during the summer of recording, supplied by Steve Jones, the guitarist.\r\nThe album's track list is also different from the final release, with <i>God Save the Queen</i> missing from the sleeve. \r\n\r\nJamie Reid's cut-and-paste aesthetic grew from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, later to become the manager of the Sex Pistols.","physicalDescription":"Proof for Sex Pistols' debut album <i>NEVER MIND THE BOLLOCKS HERE'S THE SEX PISTOLS</i>. Front cover on right hand side, with yellow background and dark red band logo, and back cover on the left, with dark red background and song titles in black on yellow.","artistMakerPerson":[{"name":{"text":"Reid, Jamie","id":"A7906"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"}],"techniques":[{"text":"screen printing","id":"AAT53281"}],"materialsAndTechniques":"Screen print on card","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2017JR7786"],"imageResolution":"low","galleryLocations":[{"current":{"text":"SR112","id":"THES392769"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"proofs (derivative objects)","id":"AAT121297"}],[{"text":"record covers","id":"AAT247936"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1977","earliest":"1977-01-01","latest":"1977-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"34.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"64","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"pretty vacant / no feelings / v2086 / NEW YORK / SuB-Mission / SEVENTEEN / liar / EMI Unlimited Edition / ANARCHY  / in the U.K / problems / holidays in The Sun / SATELLITE / (P) 1977 VIRGIN RECORDS LTD.  VIRGIN RECORDS, VERNON YARD / PORTOBELLO ROAD, LONdON W11","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Back cover"},{"content":"God save Sex Pistols / Virgin Records V2086","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Spine"},{"content":"GOD SAVE / SeX PiSTOLS","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Front cover"}],"objectHistory":"","historicalContext":"","briefDescription":"Proof for Sex Pistols' debut album, with original title <i>God Save Sex Pistols</i>.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Sex Pistols","id":"N7537"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.799-1990"],"accessionNumberNum":"799","accessionNumberPrefix":"S","accessionYear":1990,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-11-27","recordCreationDate":"2010-01-29","availableToBook":false}}