{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1154240"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1154240/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1154240","accessionNumber":"E.196-2010","objectType":"Poster","titles":[{"title":"The Wellington Surtout","type":"manufacturer's title"}],"summaryDescription":"This early example of a lithographic poster advertises a men's raincoat. It depicts a young Queen Victoria and Prince Albert accompanied by the Duke of Wellington riding past Horse Guards, invoking royalty and celebrity to sell the product. \r\n\r\nThe style of the poster illustrates how early pictorial poster design drew on other forms of printed ephemera such as fashion plates - particularly those of contemporary printmaker and tailor Benjamin Read who depicted figures in aspirational social and topographical settings. The combination of the image with elaborate and freely positioned text also recalls the printed music sheet covers of the period. \r\n\r\nThe poster includes descriptive text extolling the technical qualities of the raincoat. The Wellington Surtout appears to be a successor to the 18th century water-repellent 'hard' tartan overcoats. It may have been a more stylish alternative to the coats made from rubberised cloth invented in the 1820s.","physicalDescription":"The poster depicts a young Queen Victoria and Prince Albert accompanied by the Duke of Wellington riding past Horse Guards within a border ornamented with curls and arrows at the corners. A large amount of text describes the raincoat. A purpose-designed space at the bottom of the poster is filled with a blue hand-lettered insert for the name of a local agent.","artistMakerPerson":[{"name":{"text":"Sexton, F.","id":"A26651"},"association":{"text":"lithographer","id":"AAT25175"},"note":""},{"name":{"text":"Dix, W.","id":"A30477"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"},{"text":"pigments","id":"x33204"}],"techniques":[{"text":"tinting","id":"AAT53059"},{"text":"lithography","id":"AAT53271"},{"text":"lettering","id":"AAT53342"}],"materialsAndTechniques":"Tinted lithograph printed from two stones with added hand-lettering","categories":[{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"73","box":"C"}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"ca. 1845","earliest":"1840-01-01","latest":"1849-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"72.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"61","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"[large amount of text above and below describing the raincoat, patentee, patrons, agent]","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"[lion and unicorn coat of arms]","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"Printed by W. Dix, 202 High Holborn.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower left below image"},{"content":"Lithographed by F. Sexton 169 Southwark Bridge Rd","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower right below image"}],"objectHistory":"","historicalContext":"","briefDescription":"Colour lithograph from 2 stones by F Sexton, poster advertising a raincoat 'The Wellington Surtout'; British, ca. 1845.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"London","id":"x28980"}],"associatedPlaces":[],"contentPerson":[{"text":"Victoria (Queen of the United Kingdom of Great Britain and Ireland, and Empress of India)","id":"N834"},{"text":"Albert (Prince consort, consort of Queen Victoria)","id":"N1977"},{"text":"Wellington, Arthur Wellesley (Duke of)","id":"N767"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"horses","id":"AAT162082"},{"text":"raincoat","id":"AAT209850"},{"text":"soldiers","id":"AAT185678"},{"text":"costume","id":"AAT209261"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\r\nThis is an early example of a lithographic poster. It invokes royalty and celebrity and aspirational marketing to sell the product, a man's raincoat, depicting a young Queen Victoria and Prince Albert out riding accompanied by the Duke of Wellington.","date":{"text":"2010","earliest":"2010-01-01","latest":"2010-12-31"}}],"partNumbers":["E.196-2010"],"accessionNumberNum":"196","accessionNumberPrefix":"E","accessionYear":2010,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2010-01-29","availableToBook":false}}