{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O11510"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O11510/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AM6431/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AM6431/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AM6431","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O11510/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O11510","accessionNumber":"CIRC.48-1976","objectType":"Vase","titles":[],"summaryDescription":"<b>Object Type</b><br>This vase, although functional, was made mainly for show.  The decoration of rich red glaze with minimal foliate motifs suggesting Celtic or Japanese ancestry,  and in a restrained  'art' style, was chosen to appeal to the widest possible, yet fashion-conscious market. Moorcroft's ceramics were sold through the London company Liberty & Co., which was a byword for artistically conscious design. Flamminian Ware was introduced in 1905 and was made in blue, green and this rich red. While Liberty's were responsible for the choice of several Moorcroft pattern names, Flamminian was William Moorcroft's own choice.<br><br><b>People</b><br>William Moorcroft (1872-1945)  trained at the Burslem School of Art and won a scholarship to the National Art Training School at South Kensington.  As a student he studied ancient and modern pottery and porcelain at the British and South Kensington Museums.  He joined James MacIntyre & Co. as a designer in 1897.  This gave him his first experience of raised slip decoration,a technique that became a lifelong speciality.  He opened his own pottery at  Cobridge in 1913.  Many of Moorcroft's designs became synonymous with Liberty & Co., and the close connection with Liberty's stood him in good stead commercially throughout his career. After his death, his son Walter took over the family business, continuing many of William's designs.","physicalDescription":"","artistMakerPerson":[{"name":{"text":"Moorcroft, William","id":"A8667"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"James Macintyre & Co. (Ltd.)","id":"A9135"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Stoneware","categories":[{"text":"Ceramics","id":"THES48982"},{"text":"Vases","id":"THES48879"},{"text":"British Galleries","id":"THES48985"}],"styles":[],"collectionCode":{"text":"CER","id":"THES48594"},"images":["2006AM6431"],"imageResolution":"high","galleryLocations":[{"current":{"text":"125F (VA)","id":"THES49213"},"free":"","case":"CA1","shelf":"","box":"2"}],"partTypes":[[{"text":"Vase","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Burslem","id":"x30231"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1905","earliest":"1900-01-01","latest":"1909-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Liberty & Co.","dimensions":[{"dimension":"Height","value":"12.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Diameter","value":"19.0","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"maximum","note":""}],"dimensionsNote":"Dimensions checked: Measured; 07/07/1999 by Terry","marksAndInscriptions":[],"objectHistory":"Designed  by William Moorcroft (born in Burslem, Stoke-on-Trent, Staffordshire, 1872, died in Cobridge, Staffordshire, 1945) and made by James Macintyre & Co. at Washington Works, Burslem, Staffordshire","historicalContext":"","briefDescription":"Moorcroft Red Flamminian Liberty Vase","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\nTWO VASES <br>\nLiberty & Co. commissioned 'artistic' goods in popular styles to sell exclusively in their London department store. Their fine craftsmanship and decorative effects would have appealed to customers seeking an 'artistic' style.  The Staffordshire art potter,  William Moorcroft, supplied exclusive ranges to Liberty from 1897 to 1913.","date":{"text":"27/03/2003","earliest":"2003-03-27","latest":"2003-03-27"}},{"text":"Vase ''Flamminian Ware''\nDesigned by William Moorcroft, made by James Macintyre & Co, Washington Works, Stoke-on-Trent, Burslem, Staffordshire, England, retailer Libert y & Co, about 1905-1913\nMark: 'W Moorcroft', impressed, 'Made for Liberty & Co. Regd.432727' (or 777), printed\nStoneware with raised slip outline\n\nCirc.48-1976 Given by Libert y & Co","date":{"text":"23/05/2008","earliest":"2008-05-23","latest":"2008-05-23"}}],"partNumbers":["CIRC.48-1976"],"accessionNumberNum":"48","accessionNumberPrefix":"CIRC","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LR5953","2019LR4040","2019LV5616"],"recordModificationDate":"2025-04-16","recordCreationDate":"1999-07-01","availableToBook":false}}