{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1140980"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1140980/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2010EC2001/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2010EC2001/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2010EC2001","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1140980","accessionNumber":"E.333-2012","objectType":"Design","titles":[],"summaryDescription":"This is a design for a mat to be manufactured from coir, the coarse fibre found between the husk and the outer shell of the coconut. The raw material had been used for centuries in the East, but only in the late 19th century did it begin to established its presence in the West often as a household product such as a mat. Initially, European business men set up businesses in Kerala, India, centred around the town of Alleppey.\r\n\r\nIt is likely that this design was created in the 1920s or early 1930s possibly by a company set up by native entrepreneurs in Alleppey or possibly by European designers in London. The object draws on the Western styles of the period, using Art Deco motifs, and thus seems to have been designed for a European or an American market. At the same time, there is an overt Oriental influence. The group of designs to which it belongs makes frequent use of figurative botanical motifs, multiple wavy lines and flecks which differentiates it from classic Art Deco designs of the period.","physicalDescription":"A rectangular piece of cream card featuring a rectangular design bordered in black, orange and red, showing a central rectangular in black, orange and red, contained by a larger rectangular with a sunray design in orange, beige and brown. The four corners of the design feature abstract shaped squares in brown, orange, red and black","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"watercolour on paper","id":"x32486"}],"techniques":[{"text":"drawing","id":"x32498"}],"materialsAndTechniques":"watercolour on paper","categories":[{"text":"Floor coverings","id":"THES48953"},{"text":"Designs","id":"THES48968"},{"text":"Drawings","id":"THES48966"},{"text":"Textiles","id":"THES48885"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2010EC2001"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"MD","shelf":"43","box":""}],"partTypes":[[{"text":"design","id":"AAT102051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Kerala","id":"x29830"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"c.1920","earliest":"1915-01-01","latest":"1924-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the American Friends of the V&A through the generosity of Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko.","dimensions":[{"dimension":"Width","value":"9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Length","value":"14","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"The design is labelled on the front 'C.D. No.11' and on the reverse in black ink 'P.I.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Design for a coir mat, possibly London or Kerala, India, c.1920","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.333-2012"],"accessionNumberNum":"333","accessionNumberPrefix":"E","accessionYear":2012,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2009-11-24","availableToBook":false}}