{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1140975"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1140975/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2010EC1845/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2010EC1845/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2010EC1845","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1140975","accessionNumber":"E.331.2012","objectType":"Design","titles":[],"summaryDescription":"This is a design for a mat to be manufactured from coir, the coarse fibre found between the husk and the outer shell of the coconut. The raw material had been used for centuries in the East, but only in the late 19th century did it begin to established its presence in the West often as a household product such as a mat. Initially, European business men set up businesses in Kerala, India, centred around the town of Alleppey.\r\n\r\nIt is likely that this design was created in the 1920s or early 1930s possibly by a company set up by native entrepreneurs in Alleppey or possibly by European designers in London. The object draws on the Western styles of the period, using Art Deco motifs, and thus seems to have been designed for a European or an American market. At the same time, there is an overt Oriental influence. The group of designs to which it belongs makes frequent use of figurative botanical motifs, multiple wavy lines and flecks which differentiates it from classic Art Deco designs of the period.","physicalDescription":"This rectangular piece of cream coloured card shows a complicated abstract design with a circular motif in the bottom right hand corner in red, brown, orange, and yellow emiting four rays possibly meant to represent the sun. At the bottom left another circular motif has a black leafy design with small orange flowers superimposed on top of it. At the centre at the top is another circular motif, whilst both in the top left and top right hand corners there are abstract box shaped motifs in black and brown. The design is bordered in brown, orange, black and brownish pink. The design is almost the same as LOAN: AMERICANFRIENDS.563-2009 but in a different colourway.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Pitchu Iyer & Sons","id":"A29360"},"association":{"text":"designed by","id":"x40048"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"watercolour on paper","id":"x32486"}],"techniques":[{"text":"painted","id":"x30138"}],"materialsAndTechniques":"watercolour on paper","categories":[{"text":"Designs","id":"THES48968"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2010EC1845"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"MD","shelf":"43","box":""}],"partTypes":[[{"text":"design","id":"AAT102051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Kerala","id":"x29830"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"c.1920","earliest":"1915-01-01","latest":"1924-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the American Friends of the V&A through the generosity of Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko.","dimensions":[{"dimension":"Height","value":"8.9","unit":"cm","qualifier":"","date":{"text":"19/02/2009","earliest":"2009-02-19","latest":"2009-02-19"},"part":"H","note":""},{"dimension":"Width","value":"12.7","unit":"cm","qualifier":"","date":{"text":"29/05/2012","earliest":"2012-05-29","latest":"2012-05-29"},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"the design is marked in the centre at the top ';C.D. No.6' and stamped on the back 'Stavers & Anderson Ltd, 18-20 Creechurch Lane, Leadenhall St, London E.C.3. but this seems to obscure another faded stamp","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Design for a coir mat, possibly London or Kerala, India, c.1920","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.331-2012"],"accessionNumberNum":"331","accessionNumberPrefix":"E","accessionYear":2012,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2009-11-24","availableToBook":false}}