{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1134850"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1134850/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1134850","accessionNumber":"B.33-2009","objectType":"Bag","titles":[{"title":"Time to Chill Sindy","type":"manufacturer's title"}],"summaryDescription":"Sindy is a British fashion doll originally created in 1963 by Pedigree Dolls and Toys as a rival to Barbie. She had a more wholesome look, which made her the best selling doll in the United Kingdom in 1968 and 1970. Hasbro then bought the rights to Sindy and remodelled her to look more American in order to appeal to that particular audience. \r\n\r\nIn the early 1990s there was a legal battle between Sindy and Barbie. Mattel, the owners of Barbie, felt that Sindy's new look was too similar to Barbie. Barbie won her case in court and Sindy was forced to change her look again. Currently, Sindy is aimed at a pre-school aged audience because other dolls such as Barbie and Bratz now dominate the original pre-adolescent target audience Sindy was originally intended for. This bag is part of the Sindy merchandise, aimed at the same audience as the doll.","physicalDescription":"Pink Sindy bag. It is in the shape of a heart with a pink zip along the top. The bag and straps are both pink and there is a darker pink pattern all over. There is a small illustration of Sindy in the bottom right hand corner of the bag. The straps have Velcro on one end to give the option of making them longer or shorter.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"New Moons Limited","id":"C6989"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Fabric","categories":[{"text":"Children & Childhood","id":"THES48980"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"SR011","id":"THES341117"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"accessories","id":"AAT251645"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"2002","earliest":"2002-01-01","latest":"2002-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"Given by New Moons Limited","dimensions":[{"dimension":"Height","value":"22.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"26.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"5.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Pink Sindy bag made in China by New Moons Ltd in 2002","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.33-2009"],"accessionNumberNum":"33","accessionNumberPrefix":"B","accessionYear":2009,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-05-11","recordCreationDate":"2009-07-07","availableToBook":false}}