{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O113188"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O113188/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HJ9729/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HJ9729/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HJ9729","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O113188","accessionNumber":"E.287-2005","objectType":"Business card","titles":[{"title":"Business card","type":"generic title"}],"summaryDescription":"Pharmacy, a restaurant in Notting Hill, was open from 1998 to 2003, and was for a time the most fashionable eaterie in London. Artist Damien Hirst designed the interiors, mainly inspired by pharmaceutical products. Hirst has often used a pharmaceutical or medical theme in his works. Pharmacy restaurant was a venture in which art became business and complex visual ideas became branding.\r\n\r\nThis business card for Pharmacy was designed by Barnbrook Design, a well-established London design studio, founded in 1990. Their collaboration with Damien Hirst included designs for Hirst’s books, limited edition prints and Pharmacy restaurant.","physicalDescription":"A business card with contact details on one side and an image of blood vials on the other. The technique is offset half-tone printing, but it could be lithographic or relief process.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Barnbrook Design","id":"A14851"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Offset half-tone print on card","categories":[{"text":"Prints","id":"THES48903"},{"text":"Eating","id":"THES48963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HJ9729"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"68","box":"G(I)"}],"partTypes":[[{"text":"print","id":""}],[{"text":"business cards","id":"AAT26767"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"ca. 1998","earliest":"1993-01-01","latest":"2002-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"5.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"8.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Business card for Pharmacy restaurant, by Barnbrook Design, ca. 1998","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"business cards","id":"AAT26767"},{"text":"vials","id":"AAT198822"},{"text":"ephemera","id":"AAT28881"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.287-2005"],"accessionNumberNum":"287","accessionNumberPrefix":"E","accessionYear":2005,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-08","recordCreationDate":"2005-06-14","availableToBook":false}}