{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1112981"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1112981/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2011ET0710/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2011ET0710/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2011ET0710","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2014HB1779","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1112981","accessionNumber":"S.157-2008","objectType":"Poster","titles":[],"summaryDescription":"High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of  the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for <i> Cats</i> or the mask on the poster for <i> The Phantom of the Opera</i>. In this case, the theatre itself is the most important part, renowned for its productions, therefore the theatre's logo takes precedence.","physicalDescription":"Poster featuring a dandelion seed head on a white background, with one seed flying into the top right hand corner. The title, <i>The Chalk Garden</i> is printed in peach below the seed head, with the logo for the theatre, DONMAR, is written sideways down the top left side. Details of the cast are below the title on the left.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Dewynters Ltd","id":"A1814"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithography on card","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Posters","id":"THES252963"},{"text":"Theatre","id":"THES250537"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2011ET0710","2014HB1779"],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES345199"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"2008","earliest":"2008-01-01","latest":"2008-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Dewynters PLC","dimensions":[{"dimension":"Height","value":"51","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"32","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":" ","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Poster advertising 'The Chalk Garden' by Enid Bagnold, featuring a photograph of a seed head of a dandelion, Donmar Warehouse, 5 June 2008.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.157-2008"],"accessionNumberNum":"157","accessionNumberPrefix":"S","accessionYear":2008,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2009-07-01","availableToBook":true}}