{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1110549"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1110549/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017JV9208/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017JV9208/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017JV9208","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1110549","accessionNumber":"E.324-1934","objectType":"Poster Design","titles":[{"title":"Empire Buying Makes Busy Factories","type":"series title"},{"title":"The Furnace","type":""}],"summaryDescription":"The Empire Marketing Board (1928-1933) was established to promote the products of the British Empire within the United Kingdom. The products were chiefly foodstuffs, but they included some industrial commodities too. The EMB was a major patron of graphic designers and film-makers. The design and content of the posters was self-consciously superior to those of advertisements. The EMB commissioned many well-known artists, including Edward Mcknight Kauffer and Gerald Spencer Pryse. Artists were asked to re-submit work that failed to display sufficient technical accuracy or which lapsed into fantasy. Clive Gardiner's strikingly modernist design was issued as part of a series of posters stressing the economic interdependence of Britain and its overseas Empire.","physicalDescription":"'The Furnace'. An original design, in body colour, for one part of a six part poster promoting the purchasing of goods produced by the British Empire. Signed and dated <i>'27</i>.","artistMakerPerson":[{"name":{"text":"Gardiner, Clive","id":"A7958"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"body colour","id":"x32506"}],"techniques":[{"text":"drawing","id":"x32498"}],"materialsAndTechniques":"Body colour drawing","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Designs","id":"THES48968"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2017JV9208"],"imageResolution":"low","galleryLocations":[{"current":{"text":"A","id":"THES304488"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"designs","id":"AAT102051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1927","earliest":"1927-01-01","latest":"1927-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.443:1-1932","id":"O76313"},"association":""},{"object":{"text":"E.443:2-1932","id":"O240319"},"association":""},{"object":{"text":"E.443:3-1932","id":"O240318"},"association":""},{"object":{"text":"E.443:4-1932","id":"O240317"},"association":""},{"object":{"text":"E.443:5-1932","id":"O240316"},"association":""},{"object":{"text":"E.443:6-1932","id":"O240315"},"association":""},{"object":{"text":"E.323-1934","id":"O1110550"},"association":""}],"creditLine":"Given by the Empire Marketing Board.","dimensions":[{"dimension":"Height","value":"101.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"63.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from: <u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"lithography","position":"within the image in lower left corner","script":"","translation":"","transliteration":"","type":"Signature","note":"Signed and dated <i>'27</i>."}],"objectHistory":"Formerly part of the permanent collection of the British Institute of Industrial Art, which was transferred to the Victoria & Albert Museum on 1 January 1934. (Museum numbers E.3872 to 4116-1934. These were not included in the published Accessions register for 1934.) \nThe British Institute of Industrial Art (BIIA) existed from 1919 to 1934. It was established by the Board of Trade and the Board of Education with the primary aim of raising the standard of design in British manufacturing industry. Though its activities, it also sought to influence public taste, and contained numerous examples of popular Art Deco and interwar period styles.  The BIIA opened an Exhibition Gallery in Knightsbridge, London, and, during the two decades of its existence, held a series of exhibitions and public lectures, and published various reports.  In 1922, the BAAI held their annual show at the V&amp;A.  The organisation was dissolved in 1934 when the Board of Trade decided to take direct responsibility for the arts and industry.  361 objects from the BIIA permanent collection were transferred to the V&amp;A, largely consisting of ceramics and prints.  These objects were on long term display in the north court galleries of the V&A prior to their official transfer into the permanent V&amp;A collection in 1934.","historicalContext":"","briefDescription":"'The Furnace'. An original design, in body colour, for one part of a six part poster promoting the purchasing of goods produced by the British Empire. By Clive Gardiner. Great Britain. 1927.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum Department of Engraving, Illustration and Design & Department of Paintings Accessions 1934</u> London: Published under the Authority of the Board of Education, 1935"},{"reference":{"text":"","id":""},"details":"","free":"Announcing the inauguration of the BIIA in 'The Studio' (May 1919, p.132) it stated that:\r\n\r\n'During the recent period of reconstructional effort, numerous societies, leagues, and associations have sprung up, filled with artistic effort, backed by men and women of repute schooled in thought of the right sort. There is a danger of each of these societies overlapping and covering the same ground unknown to the others, for the problems with which they deal, when investigated, are seen to tend to the same end, the general setting right of art in everyday life. The new Institute should be the means of co-ordinating the activities of such bodies and with their aid should bring home to the masses the real need for art.'\r\n\r\nIn 'Drawing and Design', Volume 1, Issue 2, June 1920, it was stated that their annual exhibitions would be:\r\n\r\n'essentially an exhibition of industrial products and not of designs, and a special fund is to be enabled by the State, through the Victoria & Albert Museum, to acquire for the nation specimens of the best work exhibited each year'.\r\n"}],"production":"Original design for one of a six part poster entitled  'Empire Buying Makes Busy Factories' (see E.443:1 to 6-1932).","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"furnace","id":"AAT24650"}],"contentConcepts":[{"text":"industry","id":"AAT55718"},{"text":"British Empire","id":"x46648"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.324-1934"],"accessionNumberNum":"324","accessionNumberPrefix":"E","accessionYear":1934,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"14/G4"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-05-11","recordCreationDate":"2009-07-01","availableToBook":true}}