{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O110754"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O110754/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BT4349/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BT4349/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BT4349","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AY5822","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LX7204","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O110754","accessionNumber":"E.219-2005","objectType":"Bottle","titles":[],"summaryDescription":"The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - cool, original, young, irreverent, controversial and talked-about. \r\n\r\nEach label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Rebecca Horn's label suggests a relation to her kinetic sculptures which produce sounds or generate ‘paintings’ by mechanical gestures of pouring or spilling.","physicalDescription":"Green glass bottle with two paper labels.","artistMakerPerson":[{"name":{"text":"Horn, Rebecca","id":"A14328"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Becks","id":"A14329"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"glass","id":"AAT10797"}],"techniques":[],"materialsAndTechniques":"Glass, offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Glass","id":"THES48946"},{"text":"Advertising","id":"THES49001"},{"text":"Artists' multiples","id":"THES48991"},{"text":"Labels & packaging","id":"THES48927"},{"text":"Ephemera","id":"THES252985"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2008BT4349","2006AY5822","2019LX7204"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2D","shelf":"SH5","box":"GG215"}],"partTypes":[[{"text":"label","id":""}],[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Riikka Kuittinen","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This label for Becks beer was designed for Rebecca Horn's exhibition in 1994-95 at the Tate and Serpentine galleries. Sponsored by Becks beer.","historicalContext":"","briefDescription":"Limited edition Becks beer bottle with a label designed by Rebecca Horn, British, 1994.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"packaging","id":"AAT55100"},{"text":"bottle","id":"AAT45627"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.219-2005"],"accessionNumberNum":"219","accessionNumberPrefix":"E","accessionYear":2005,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2005-03-31","availableToBook":false}}