{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O110717"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O110717/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006BF7575/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006BF7575/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006BF7575","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2014HC3469","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O110717","accessionNumber":"CIRC.510-1974","objectType":"Dress fabric","titles":[{"title":"Victory V","type":"manufacturer's title"}],"summaryDescription":"'Victory V' was produced by the Calico Printers' Association of Manchester in 1941.  Originally formed in 1899, by 1949 the Calico Printer's Association was the largest commissioning printers in the UK.  This design is an example of textiles with patriotic messages that were produced during the Second World War and were issued mainly as dress fabrics.  Calico Printers and other textile manufacturers produced innovative and witty designs inspired by the feelings of the public during the war.  Such designs proved popular with the public as they reflected the sense of national unity.  In 'Victory V', the border of three dots and a dash represents the Morse code for 'V' for victory.","physicalDescription":"Dress fabric of printed cotton. Brown ground with word 'VICTORY' repeatedly printed in white. Blanked out areas filled with images of planes and letter 'V's, some filled with planes or falling bombs and others formed by pointing hands. A border design is printed up each selvedge created by letter 'V's and three dots and a dash representing the Morse code for 'V' for victory. The pattern is laid out across the warp so requires the fabric to be hung or used sideways.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Calico Printers' Association","id":"A6239"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton","id":"AAT14067"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printed cotton","categories":[{"text":"Textiles","id":"THES48885"},{"text":"Propaganda","id":"THES48902"},{"text":"Clothing","id":"THES48975"},{"text":"Military","id":"THES250701"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006BF7575","2014HC3469"],"imageResolution":"low","galleryLocations":[{"current":{"text":"74","id":"THES49720"},"free":"","case":"7","shelf":"WALL","box":""}],"partTypes":[[{"text":"Furnishing fabric","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Manchester","id":"x28993"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1941","earliest":"1941-01-01","latest":"1941-12-31"},"association":{"text":"made","id":"x28654"},"note":"Registered by the CPA in 1941 (RP 1966/1953)"}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Length","value":"120","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"69","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Dress fabric 'Victory V' of printed cotton, made by Calico Printers' Association, Manchester, 1941","bibliographicReferences":[],"production":"Reason For Production: Retail\r\nUnusually the design is printed across the warp, meaning that the fabric would not be suitable for conventional European dress making. ","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"World War II","id":"V16"}],"associatedEvents":[{"text":"World War II","id":"V16"}],"contentOthers":[{"text":"aeroplane","id":"AAT212616"},{"text":"bombs","id":"AAT204022"},{"text":"hands","id":"x31539"},{"text":"code","id":"AAT257427"}],"contentConcepts":[{"text":"victory","id":"x35224"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Fashioning a sense of optimism during war\n\nDress fabric with military symbolism \n‘Victory V’, 1941 \nManufactured by the Calico Printers’ Association, UK \nPrinted cotton \nMuseum no. CIRC.510-1974\n\nThe object sits in the 'Crisis and Conflict' section of the Design 1900-Now gallery opened in June 2021.\r\n","date":{"text":"2021","earliest":"2021-01-01","latest":"2021-12-31"}}],"partNumbers":["CIRC.510-1974"],"accessionNumberNum":"510","accessionNumberPrefix":"CIRC","accessionYear":1974,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2025PG0888"],"recordModificationDate":"2026-03-03","recordCreationDate":"2005-03-31","availableToBook":false}}