{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O107832"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O107832/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BU0710/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BU0710/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BU0710","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O107832","accessionNumber":"E.1428-2004","objectType":"Poster","titles":[{"title":"Smoking is very glamorous","type":"generic title"}],"summaryDescription":"One in a series of posters which stressed the consequences of smoking, this deliberately ambiguous image debunks the long-established associations of cigarettes with glamour and sexuality particularly found in Hollywood movies.","physicalDescription":"Poster issued by the American Cancer Society featuring a haggard looking person smoking a cigarette. ","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"American Cancer Society","id":"A7926"},"association":{"text":"issued by","id":"x36339"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"black and white offset lithography","categories":[{"text":"Posters","id":"THES252963"},{"text":"Health","id":"THES48942"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2008BU0710"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2E","shelf":"LS","box":"4"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United States","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1974","earliest":"1969-01-01","latest":"1978-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.70-1974","id":"O76205"},"association":"Duplicate"}],"creditLine":"Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko","dimensions":[{"dimension":"Height","value":"40.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"27.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"No.2163.01-LE","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Poster, 'Smoking is very glamorous', American Cancer Society anti-smoking poster, USA, ca. 1974","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"The Power of the Poster. Margaret Timmers, ed. London: V&A publications. 1998"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"United States","id":"x29333"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1428-2004"],"accessionNumberNum":"1428","accessionNumberPrefix":"E","accessionYear":2004,"otherNumbers":[{"type":{"text":"Leslie Schreyer Loan Number","id":"THES50220"},"number":"LS.668"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-30","recordCreationDate":"2004-12-14","availableToBook":false}}